Integrated Marketing Manager

Russell Tobin & Associates is currently seeking a Growth Marketing Manager to work for one of our top global tech clients. This role owns end-to-end campaign strategy and execution across B2B2C initiatives, partnering closely with internal teams and external merchant partners to drive acquisition, engagement, and revenue.

Responsibilities:

• Lead the strategy, development, and execution of 20–30 concurrent integrated marketing campaigns per quarter
• Develop and implement co-marketing strategies with top Reservations merchant partners
• Manage campaigns across multiple channels including paid media, CRM, promotions, and in-app placements
• Create campaign briefs, define go-to-market strategies, and oversee execution from planning through launch
• Track, analyze, and report on campaign performance against key business objectives
• Use data to optimize campaigns and improve customer acquisition, engagement, and profitability
• Partner cross-functionally with teams including Sales, Strategy & Operations, Product, Analytics, and Marketing
• Provide regular updates to stakeholders and ensure alignment across teams

Requirements:

• Bachelor's degree required; MBA preferred
• 5+ years of experience in integrated marketing, growth marketing, or brand/media strategy
• Experience managing multi-channel campaigns and go-to-market execution
• Strong analytical skills with the ability to interpret data and drive decision-making
• Proven ability to manage multiple projects and prioritize effectively
• Excellent communication and stakeholder management skills
• Experience working in cross-functional environments
• Experience in B2B2C or marketplace business models
• Background in co-marketing or partner marketing
• Familiarity with CRM and performance marketing channels