Marketing Operations Manager

Redy is a fast-growing startup transforming how people sell their homes. They are seeking a Marketing Operations Manager to own and scale the operational backbone of their marketing function, ensuring the systems and workflows are efficient and effective for growth.

Responsibilities:

• Own Redy’s marketing operations function, including systems, workflows, campaign setup, process improvement, and infrastructure
• Serve as Redy’s in-house HubSpot expert, managing workflows, automations, forms, lists, segmentation, lead routing, lifecycle stages, campaign tracking, and CRM hygiene
• Support campaign execution in HubSpot, including emails, landing pages, forms, nurtures, and reporting
• Own and manage Google Tag Manager, ensuring accurate tracking for website behavior, form submissions, conversions, attribution, and funnel activity
• Manage UTM governance, tags, pixels, and event tracking, while troubleshooting tracking issues and partnering with technical resources as needed
• Build, schedule, QA, launch, and monitor email campaigns and automated workflows
• Monitor email performance and deliverability, including opens, clicks, bounce rates, unsubscribes, and engagement
• Build and maintain dashboards and reporting systems for campaign performance, lead flow, funnel metrics, and marketing contribution
• Ensure data integrity across platforms and turn performance data into actionable insights and recommendations
• Identify process gaps, inefficiencies, and technical issues across the funnel, and proactively solve them

Requirements:

• 4+ years of experience in marketing operations, lifecycle marketing, CRM/marketing automation, or a similar technical marketing role
• Deep hands-on HubSpot expertise required
• Strong experience with Google Tag Manager and marketing tracking implementation
• Proven experience executing, managing, and monitoring email campaigns and automated email programs
• Strong understanding of CRM structure, lead management, segmentation, attribution, and campaign operations
• Technical, detail-oriented, and able to bridge strategy with systems execution
• Strong analytical and problem-solving skills with a proactive, self-starter mindset
• Comfortable working independently and building processes in a startup environment
• Excellent organization, accuracy, and follow-through
• Experience with Google Analytics and related reporting tools
• Familiarity with sales and marketing handoff processes in a high-growth environment
• Experience with lead scoring, funnel optimization, and lifecycle marketing strategy
• Startup experience, especially in a fast-paced environment
• Experience supporting a performance-driven team focused on speed, testing, and iteration