Senior Marketing Manager

Bench International is a woman-founded executive search and leadership advisory firm in the global life sciences industry, seeking a Senior Marketing Manager to build and execute a high-impact marketing function. This role involves shaping the company's voice in the market, elevating brand visibility, and driving client engagement and revenue generation.

Responsibilities:

• Refine and elevate Bench’s brand, messaging, and market positioning
• Lead the evolution of the company’s website and core marketing materials
• Ensure consistency across all marketing and communications channels
• Develop and execute a content strategy that highlights Bench’s expertise and differentiators
• Partner with leadership, external partners, vendors, and contributors to create compelling thought leadership, including articles, LinkedIn content, and press releases
• Own the development and distribution of press releases, including leadership placements, board appointments, and firm milestones
• Provide clear direction, ensure alignment with Bench’s voice and brand, and oversee the quality of all deliverables
• Manage PR efforts, including working with external partners (e.g., PR Newswire) to amplify Bench’s visibility
• Oversee the creation of high-quality content across digital channels
• Design and implement marketing campaigns that support client engagement and revenue growth
• Partner closely with the business development team to align marketing efforts with pipeline priorities
• Identify and execute targeted outreach strategies that drive new business opportunities
• Develop and maintain high-quality client-facing materials, including pitch decks, proposals, and capability presentations
• Partner closely with the business development team to create tailored materials that support active searches and new business opportunities
• Ensure all materials are on-brand, differentiated, and aligned with Bench’s positioning and value proposition
• Continuously refine and evolve core templates, messaging, and visuals to improve effectiveness and efficiency
• Support leadership in preparing for key client meetings, presentations, and strategic engagements
• Attend key industry events and conferences as needed to support brand and business development efforts
• Strengthen Bench’s digital footprint across LinkedIn and other relevant platforms
• Manage and optimize social media presence and engagement
• Apply SEO and digital best practices to increase visibility and reach
• Support the planning and promotion of industry events, sponsorships, and partnerships
• Enhance Bench’s presence within the life sciences community
• Identify opportunities to elevate brand visibility through strategic engagements
• Monitor market trends, competitor activity, and industry developments
• Translate insights into actionable marketing and positioning strategies
• Leverage AI-enabled tools to enhance market research, competitive intelligence, and insight generation

Requirements:

• Bachelor's degree required; marketing or related field preferred
• 8–12+ years of marketing experience, ideally within professional services, executive search, or life sciences
• Proven ability to build and execute marketing strategies in a hands-on environment
• Strong content development skills with the ability to translate complex ideas into clear, compelling messaging
• Experience developing press releases and managing PR distribution is strongly preferred
• Experience supporting business development and revenue-generating initiatives
• Solid understanding of digital marketing, social media, and SEO best practices
• Familiarity with AI-driven marketing tools and applications (e.g., content generation platforms, marketing automation, analytics tools) and an interest in applying AI to enhance marketing performance
• Strong analytical mindset with the ability to leverage data and emerging technologies to inform decisions
• Highly self-directed with the ability to operate in a fast-paced, entrepreneurial environment
• Excellent communication, writing, and presentation skills