Bench International is a woman-founded executive search and leadership advisory firm in the global life sciences industry, seeking a Senior Marketing Manager to build and execute a high-impact marketing function. This role involves shaping the company's voice in the market, elevating brand visibility, and driving client engagement and revenue generation.
Responsibilities:
- Refine and elevate Bench’s brand, messaging, and market positioning
- Lead the evolution of the company’s website and core marketing materials
- Ensure consistency across all marketing and communications channels
- Develop and execute a content strategy that highlights Bench’s expertise and differentiators
- Partner with leadership, external partners, vendors, and contributors to create compelling thought leadership, including articles, LinkedIn content, and press releases
- Own the development and distribution of press releases, including leadership placements, board appointments, and firm milestones
- Provide clear direction, ensure alignment with Bench’s voice and brand, and oversee the quality of all deliverables
- Manage PR efforts, including working with external partners (e.g., PR Newswire) to amplify Bench’s visibility
- Oversee the creation of high-quality content across digital channels
- Design and implement marketing campaigns that support client engagement and revenue growth
- Partner closely with the business development team to align marketing efforts with pipeline priorities
- Identify and execute targeted outreach strategies that drive new business opportunities
- Develop and maintain high-quality client-facing materials, including pitch decks, proposals, and capability presentations
- Partner closely with the business development team to create tailored materials that support active searches and new business opportunities
- Ensure all materials are on-brand, differentiated, and aligned with Bench’s positioning and value proposition
- Continuously refine and evolve core templates, messaging, and visuals to improve effectiveness and efficiency
- Support leadership in preparing for key client meetings, presentations, and strategic engagements
- Attend key industry events and conferences as needed to support brand and business development efforts
- Strengthen Bench’s digital footprint across LinkedIn and other relevant platforms
- Manage and optimize social media presence and engagement
- Apply SEO and digital best practices to increase visibility and reach
- Support the planning and promotion of industry events, sponsorships, and partnerships
- Enhance Bench’s presence within the life sciences community
- Identify opportunities to elevate brand visibility through strategic engagements
- Monitor market trends, competitor activity, and industry developments
- Translate insights into actionable marketing and positioning strategies
- Leverage AI-enabled tools to enhance market research, competitive intelligence, and insight generation
Requirements:
- Bachelor's degree required; marketing or related field preferred
- 8–12+ years of marketing experience, ideally within professional services, executive search, or life sciences
- Proven ability to build and execute marketing strategies in a hands-on environment
- Strong content development skills with the ability to translate complex ideas into clear, compelling messaging
- Experience developing press releases and managing PR distribution is strongly preferred
- Experience supporting business development and revenue-generating initiatives
- Solid understanding of digital marketing, social media, and SEO best practices
- Familiarity with AI-driven marketing tools and applications (e.g., content generation platforms, marketing automation, analytics tools) and an interest in applying AI to enhance marketing performance
- Strong analytical mindset with the ability to leverage data and emerging technologies to inform decisions
- Highly self-directed with the ability to operate in a fast-paced, entrepreneurial environment
- Excellent communication, writing, and presentation skills