C-P Flexible Packaging is a company focused on flexible packaging solutions, and they are seeking a Product Manager to lead the strategic vision and development roadmap for their product portfolio. The role involves working cross-functionally to guide products from concept through launch, identifying growth opportunities, and optimizing portfolio performance to maximize revenue and profitability.
Responsibilities:
- Define a clear long-term vision for the product portfolio aligned with company growth targets and customer needs
- Build, maintain, and communicate detailed product roadmaps
- Evaluate new market segments and identify opportunities for expansion
- Develop business cases for new product initiatives
- Continuously assess portfolio performance and adjust strategy based on market shifts and internal capabilities
- Conduct in-depth market research including industry reports, customer feedback, and competitive benchmarking
- Engage alongside the Commercial team with customers and brand owners to understand unmet needs and emerging challenges
- Analyze trends in sustainability regulations, consumer preferences, material innovations, and more
- Translate insights into actionable product requirements, specifications, and differentiators
- Partner with the Commercial team to gather field intelligence and validate product-market fit
- Lead cross-functional product development initiatives from ideation through commercialization
- Collaborate with R&D and Technical on material selection, structural design, and performance testing
- Define product specifications, performance criteria, and acceptance standards
- Serve as the central point of coordination across departments including Marketing, Commercial, Technical, Operations, Supply Chain, and Quality
- Translate technical product details into clear value propositions and sales tools
- Support key customer engagements including presentations and joint development projects
- Own the full product lifecycle from launch to end-of-life ensuring sustained profitability and relevance
- Monitor product performance such as revenue, margin, volume, and customer adoption
- Lead SKU rationalization efforts to streamline the portfolio and reduce operational complexity
- Drive continuous improvement initiatives including quality enhancements, performance upgrades, and cost reduction
- Stay current with global and regional regulations
- Collaborate alongside the Commercial team with customers to meet sustainability commitments and certifications
- Develop and execute go-to-market strategies for new product launches
- Create positioning, messaging, and promotional material content concepts
- Train the Commercial team on product features, benefits, and target applications
- Analyze sales data, market trends, and operational metrics to inform decision-making
- Use data to identify risks, opportunities, and areas for optimization
Requirements:
- Bachelor's degree in Business, Marketing, Packaging Science, Food Science, or related field
- 3-5 years of product management experience, preferably in flexible packaging or food packaging
- Strong understanding of the fresh produce industry highly desired
- Analytical, data-driven, and able to translate insights into actionable strategies
- Proven track record of creating robust business cases that translate into business decisions
- Experience leading cross-functional teams and managing product lifecycles
- Strong interpersonal and influencing skills able to interact effectively with all levels within the company
- Proficient in standard business and marketing tools (e.g. Microsoft Office, Adobe Creative Suite, HubSpot/other CRM systems, Radius/other ERP systems, ClickUp)