Product Manager

C-P Flexible Packaging is a company focused on flexible packaging solutions, and they are seeking a Product Manager to lead the strategic vision and development roadmap for their product portfolio. The role involves working cross-functionally to guide products from concept through launch, identifying growth opportunities, and optimizing portfolio performance to maximize revenue and profitability.

Responsibilities:

• Define a clear long-term vision for the product portfolio aligned with company growth targets and customer needs
• Build, maintain, and communicate detailed product roadmaps
• Evaluate new market segments and identify opportunities for expansion
• Develop business cases for new product initiatives
• Continuously assess portfolio performance and adjust strategy based on market shifts and internal capabilities
• Conduct in-depth market research including industry reports, customer feedback, and competitive benchmarking
• Engage alongside the Commercial team with customers and brand owners to understand unmet needs and emerging challenges
• Analyze trends in sustainability regulations, consumer preferences, material innovations, and more
• Translate insights into actionable product requirements, specifications, and differentiators
• Partner with the Commercial team to gather field intelligence and validate product-market fit
• Lead cross-functional product development initiatives from ideation through commercialization
• Collaborate with R&D and Technical on material selection, structural design, and performance testing
• Define product specifications, performance criteria, and acceptance standards
• Serve as the central point of coordination across departments including Marketing, Commercial, Technical, Operations, Supply Chain, and Quality
• Translate technical product details into clear value propositions and sales tools
• Support key customer engagements including presentations and joint development projects
• Own the full product lifecycle from launch to end-of-life ensuring sustained profitability and relevance
• Monitor product performance such as revenue, margin, volume, and customer adoption
• Lead SKU rationalization efforts to streamline the portfolio and reduce operational complexity
• Drive continuous improvement initiatives including quality enhancements, performance upgrades, and cost reduction
• Stay current with global and regional regulations
• Collaborate alongside the Commercial team with customers to meet sustainability commitments and certifications
• Develop and execute go-to-market strategies for new product launches
• Create positioning, messaging, and promotional material content concepts
• Train the Commercial team on product features, benefits, and target applications
• Analyze sales data, market trends, and operational metrics to inform decision-making
• Use data to identify risks, opportunities, and areas for optimization

Requirements:

• Bachelor's degree in Business, Marketing, Packaging Science, Food Science, or related field
• 3-5 years of product management experience, preferably in flexible packaging or food packaging
• Strong understanding of the fresh produce industry highly desired
• Analytical, data-driven, and able to translate insights into actionable strategies
• Proven track record of creating robust business cases that translate into business decisions
• Experience leading cross-functional teams and managing product lifecycles
• Strong interpersonal and influencing skills able to interact effectively with all levels within the company
• Proficient in standard business and marketing tools (e.g. Microsoft Office, Adobe Creative Suite, HubSpot/other CRM systems, Radius/other ERP systems, ClickUp)