Lead Product Marketing Strategist

DIRECTV is undergoing a significant transformation as we redefine our position in a rapidly evolving media and entertainment landscape. We are seeking a high-caliber Lead Product Marketing Strategist to operate at the center of this transformation—shaping growth strategy, building new acquisition programs, and driving high-impact initiatives from concept through execution.

Responsibilities:

• Tackle DIRECTV’s most critical growth questions across acquisition, distribution, partnerships, and go-to-market strategy
• Develop a deep understanding of the consumer, competitive, and subscription ecosystem, translating market complexity into clear strategic choices
• Identify where we should play and how we win—grounded in data, not intuition
• Identify, size, and prioritize new acquisition programs and strategic initiatives with clear economic impact
• Lead and/or partner on end-to-end business case development, including advanced Excel modeling to evaluate ROI, tradeoffs, and long-term value creation
• Move beyond analysis—define what it takes to operationalize ideas and make them real
• Act as the connective tissue across teams—aligning priorities, resolving ambiguity, and ensuring momentum on complex, multi-stakeholder efforts
• Drive execution of mission-critical, cross-functional initiatives across sales, marketing, product, finance, analytics, and business development
• Own outcomes, not just recommendations
• Bring structure and visibility—connecting initiatives, identifying dependencies, and ensuring efforts ladder up to a coherent strategy
• Partner closely with Acquisition Strategy leadership team to shape priorities, frame decisions, and maintain focus on highest-value opportunities
• Develop clear, compelling executive narratives that drive alignment and action
• Own Acquisition Strategy budget oversight working with team leads to ensure financial responsibility and cost effectiveness of efforts
• Ensure insights turn into clear, actionable plans with defined owners, milestones, and success metrics
• Continuously evaluate performance, refine strategies, and reallocate resources to maximize impact
• Help build the operating muscle required to execute effectively in a transforming organization

Requirements:

• Exceptional problem-solving and structured thinking, with a bias toward action and outcomes
• Partnership oriented attitude to foster collaboration in your everyday work
• Someone who enjoys a challenge and brings positive energy with a sense of humor
• Proven ability to operate and lead in ambiguous, fast-changing environments, particularly within large-scale organizations undergoing transformation
• A builder mindset—you don't just create slides, you create momentum and deliver results
• Advanced quantitative and financial modeling skills (Excel), with the ability to independently build and pressure-test business cases
• Track record of driving cross-functional initiatives and influencing senior stakeholders without direct authority
• Strong communication skills, with the ability to distill complexity into clear, executive-ready insights and plans
• Experience in subscription-based, media/entertainment, telco, or adjacent industries strongly preferred
• 1–3 years at a top-tier strategy consulting firm (e.g., McKinsey, Bain, BCG) strongly preferred; additional operating experience is a plus