Senior Field Marketing Manager

Pomeroy is a leader in digital workplace solutions, partnering with organizations to transform how people experience work. They are seeking a Senior Field Marketing Manager to drive regional demand generation and pipeline acceleration, crafting high-impact programs that engage clients and generate revenue.

Responsibilities:

• Design and execute high-impact field marketing program, executive roundtables, summits, industry events, partner initiatives, and targeted outreach campaigns
• Own and optimize the regional marketing calendar, ensuring every initiative to increase pipeline and achieve revenue goals
• Build integrated campaigns across digital, content, and in-person channels to engage and convert high-value accounts
• Lead standout events like national sales meetings, executive summits, and client experiences
• Analyze performance, track pipeline influence, and continuously refine programs for impact
• Act as the go-to marketing strategist for regional Sales and Channel teams
• Develop and execute account-based marketing (ABM) strategies targeting key decision-makers like CIOs and CTOs
• Support active deals with tailored content, engagement, and personalized marketing assets
• Collaborate with partners and channel teams to co-create campaigns
• Contribute to RFP responses with compelling narratives that elevate Pomeroy’s differentiation
• Translate core brand messaging into compelling, audience-specific campaigns that resonate regionally
• Collaborate on vertical-specific content across industries like healthcare, retail, manufacturing, and financial services
• Ensure every touchpoint from events to campaigns reflects a consistent, powerful brand voice
• Track and manage campaign performance using tools like HubSpot and Salesforce
• Deliver clear, actionable reporting on pipeline contribution, ROI, and marketing effectiveness
• Use intent data and sales intelligence tools (e.g., ZoomInfo) to sharpen targeting and prioritize opportunities

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or any related field
• 8+ years of B2B marketing experience
• Experience MUST be one of these areas or related: field marketing, demand generation, or account-based marketing
• Proven success driving pipeline and revenue impact
• Experience in IT services, SaaS, cloud, or technology-driven environments
• Strong ABM expertise and deep collaboration with Sales teams
• Proficiency in HubSpot (or similar) and Salesforce
• Exceptional project management skills and ability to juggle multiple initiatives
• Willingness to travel ~10–15%
• Experience marketing to IT leadership in mid-market and enterprise accounts
• Familiarity with intent data and sales intelligence platforms (ZoomInfo, 6sense, Bombora)
• Background in high-growth or private equity-backed environments
• Experience with partner and channel co-marketing strategies
• Exposure to RFP processes or proposal development in tech services