Pomeroy is a leader in digital workplace solutions, partnering with organizations to transform how people experience work. They are seeking a Senior Field Marketing Manager to drive regional demand generation and pipeline acceleration, crafting high-impact programs that engage clients and generate revenue.
Responsibilities:
- Design and execute high-impact field marketing program, executive roundtables, summits, industry events, partner initiatives, and targeted outreach campaigns
- Own and optimize the regional marketing calendar, ensuring every initiative to increase pipeline and achieve revenue goals
- Build integrated campaigns across digital, content, and in-person channels to engage and convert high-value accounts
- Lead standout events like national sales meetings, executive summits, and client experiences
- Analyze performance, track pipeline influence, and continuously refine programs for impact
- Act as the go-to marketing strategist for regional Sales and Channel teams
- Develop and execute account-based marketing (ABM) strategies targeting key decision-makers like CIOs and CTOs
- Support active deals with tailored content, engagement, and personalized marketing assets
- Collaborate with partners and channel teams to co-create campaigns
- Contribute to RFP responses with compelling narratives that elevate Pomeroy’s differentiation
- Translate core brand messaging into compelling, audience-specific campaigns that resonate regionally
- Collaborate on vertical-specific content across industries like healthcare, retail, manufacturing, and financial services
- Ensure every touchpoint from events to campaigns reflects a consistent, powerful brand voice
- Track and manage campaign performance using tools like HubSpot and Salesforce
- Deliver clear, actionable reporting on pipeline contribution, ROI, and marketing effectiveness
- Use intent data and sales intelligence tools (e.g., ZoomInfo) to sharpen targeting and prioritize opportunities
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or any related field
- 8+ years of B2B marketing experience
- Experience MUST be one of these areas or related: field marketing, demand generation, or account-based marketing
- Proven success driving pipeline and revenue impact
- Experience in IT services, SaaS, cloud, or technology-driven environments
- Strong ABM expertise and deep collaboration with Sales teams
- Proficiency in HubSpot (or similar) and Salesforce
- Exceptional project management skills and ability to juggle multiple initiatives
- Willingness to travel ~10–15%
- Experience marketing to IT leadership in mid-market and enterprise accounts
- Familiarity with intent data and sales intelligence platforms (ZoomInfo, 6sense, Bombora)
- Background in high-growth or private equity-backed environments
- Experience with partner and channel co-marketing strategies
- Exposure to RFP processes or proposal development in tech services