Lifecycle Marketing Manager

Peek is an innovative company powering the experiences industry with its AI-driven platform. They are looking for a Lifecycle Marketing Manager to develop and execute lifecycle marketing strategies aimed at enhancing partner engagement, driving product adoption, and ensuring long-term retention.

Responsibilities:

• Minimize Partner Churn: Partner with Customer Success and Product to identify early indicators of partner risk (e.g., low adoption, stalled onboarding, declining usage) and design proactive lifecycle programs that reinforce value, accelerate time-to-value, and reduce churn
• Drive Product Adoption & Retention: Create targeted programs to increase the adoption of core features and new innovations. Develop strategies to proactively identify at-risk partners and implement retention-focused initiatives
• Partner Journey Mapping: Develop a deep understanding of the customer partner lifecycle, from onboarding and initial setup to feature adoption, expansion, and advocacy. Identify key milestones, potential friction points, and opportunities for engagement
• Lifecycle Campaign Development: Design, build, and optimize multi-channel marketing campaigns (email, in-app messaging, webinars, etc.) tailored to different partner segments and lifecycle stages
• Personalization at Scale: Leverage partner data and behavioral insights to create personalized, relevant, and timely communications that help partners get the most value out of all three Peek brands: Peek Pro, ACME Ticketing, and Connect&Go
• Cross-Functional Collaboration: Work closely with Customer Success, Product Marketing, Sales, and Support teams to ensure a cohesive and seamless partner experience. Establish feedback loops to bring partner insights back into the organization
• Performance Analysis & Reporting: Define key performance indicators (KPIs) for partner retention, adoption, and engagement. Regularly analyze campaign performance, report on results, and use data to drive continuous improvement

Requirements:

• 5+ years of experience in a lifecycle, customer, or product marketing role, preferably within a B2B SaaS company
• Demonstrated experience with agentic AI tools and modern marketing automation to create intelligent, autonomous customer journeys
• Proven track record of developing and executing successful marketing programs that drive customer retention, adoption, and upsell
• Ability to translate product features into clear partner value, driving revenue uplift and faster time-to-value
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Mailchimp, etc) and CRM systems (e.g., Salesforce)
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
• Proven cross-functional partner to Product and Customer Success on retention and expansion goals
• Excellent written and verbal communication skills, with a knack for crafting compelling and empathetic copy