Marketing Manager

Ethos Software is seeking a hands-on and strategically minded Marketing Manager to lead execution of marketing initiatives across its healthcare and life sciences portfolio. This individual will play a critical role in strengthening market positioning, supporting growth objectives, and driving coordinated marketing programs that improve awareness, engagement, and pipeline generation.

Responsibilities:

• Develop and execute marketing plans aligned with company growth priorities
• Support positioning, messaging, and go-to-market strategy across portfolio offerings
• Lead both upstream and downstream marketing initiatives, including market insight development, segmentation, value proposition work, launch support, campaign execution, and sales enablement
• Create and manage marketing content such as one-pagers, presentations, website copy, email campaigns, case studies, and thought leadership materials
• Partner with sales leadership to improve campaign alignment, lead quality, and conversion support
• Help refine target personas, customer pain points, use cases, and value propositions
• Support digital marketing efforts across web, email, LinkedIn, webinars, and other relevant channels
• Coordinate with product, sales, executive leadership, and external partners to ensure alignment across messaging and execution
• Track and report on marketing activity, campaign performance, and contribution to pipeline
• Bring structure, consistency, and executional follow-through to the marketing function

Requirements:

• Bachelor's degree in marketing, business, communications, or related field
• 5+ years of marketing experience in Med Tech
• Strong understanding of both upstream and downstream marketing
• Experience developing messaging, content, and campaigns that support commercial growth
• Strong written and verbal communication skills
• Ability to manage multiple projects and priorities effectively
• Experience working cross-functionally with sales, product, and leadership teams
• Comfortable operating in a dynamic, growing organization
• SaaS marketing experience
• Experience marketing to healthcare, life sciences, or regulated industry audiences
• Background in product marketing, demand generation, and commercial enablement
• Experience supporting both strategic planning and day-to-day execution
• Familiarity with CRM and marketing automation tools