Ethos Software is seeking a hands-on and strategically minded Marketing Manager to lead execution of marketing initiatives across its healthcare and life sciences portfolio. This individual will play a critical role in strengthening market positioning, supporting growth objectives, and driving coordinated marketing programs that improve awareness, engagement, and pipeline generation.
Responsibilities:
- Develop and execute marketing plans aligned with company growth priorities
- Support positioning, messaging, and go-to-market strategy across portfolio offerings
- Lead both upstream and downstream marketing initiatives, including market insight development, segmentation, value proposition work, launch support, campaign execution, and sales enablement
- Create and manage marketing content such as one-pagers, presentations, website copy, email campaigns, case studies, and thought leadership materials
- Partner with sales leadership to improve campaign alignment, lead quality, and conversion support
- Help refine target personas, customer pain points, use cases, and value propositions
- Support digital marketing efforts across web, email, LinkedIn, webinars, and other relevant channels
- Coordinate with product, sales, executive leadership, and external partners to ensure alignment across messaging and execution
- Track and report on marketing activity, campaign performance, and contribution to pipeline
- Bring structure, consistency, and executional follow-through to the marketing function
Requirements:
- Bachelor's degree in marketing, business, communications, or related field
- 5+ years of marketing experience in Med Tech
- Strong understanding of both upstream and downstream marketing
- Experience developing messaging, content, and campaigns that support commercial growth
- Strong written and verbal communication skills
- Ability to manage multiple projects and priorities effectively
- Experience working cross-functionally with sales, product, and leadership teams
- Comfortable operating in a dynamic, growing organization
- SaaS marketing experience
- Experience marketing to healthcare, life sciences, or regulated industry audiences
- Background in product marketing, demand generation, and commercial enablement
- Experience supporting both strategic planning and day-to-day execution
- Familiarity with CRM and marketing automation tools