Hubspot Marketing Manager

HireTalent is a fast-growing, mission-driven organization seeking a Senior Lifecycle Marketing Manager to lead and execute lifecycle marketing initiatives. This role is responsible for driving customer engagement and retention through data-driven lifecycle strategies and requires deep HubSpot expertise.

Responsibilities:

• Lead end‑to‑end lifecycle marketing strategy and execution across email and SMS programs for multiple audiences (consumers, installers, partners)
• Own and execute the monthly email newsletter program, partnering with Content Marketing to identify and leverage relevant educational articles
• Independently manage campaign production, including:
• Writing high‑performing email and SMS copy
• Partnering with design on creative assets
• Conducting QA and deploying campaigns through HubSpot
• Run and optimize pre‑defined lifecycle processes while identifying opportunities to set up and manage new projects as needed
• Drive engagement and retention strategies in partnership with Brand and Product leadership
• Optimize campaign performance through structured A/B testing (subject lines, content, CTAs, design, and send strategies)
• Analyze lifecycle performance across standard segments and translate insights into actionable improvements
• Manage timelines, stakeholders, and approvals autonomously in a fast‑paced environment
• Prepare clear performance reporting and make data‑driven decisions to continuously improve results

Requirements:

• 6+ years of experience in lifecycle, email, CRM, or retention marketing
• Expert‑level HubSpot experience (required; non‑negotiable)
• Proven ability to operate independently and manage programs with minimal oversight
• Strong analytical skills with experience analyzing audience segments and campaign performance
• Advanced experience using Excel and reporting tools for analysis and insights
• Demonstrated experience running structured, repeatable marketing processes at scale
• Strong copywriting and editing skills for email and SMS campaigns
• Excellent communication, stakeholder management, and project management skills
• Ability to thrive in a fast‑paced, startup‑style environment with shifting priorities
• High resilience, ownership mindset, and comfort navigating ambiguity
• Experience collaborating closely with Content Marketing to source and align educational content
• Ability to set up and manage new lifecycle projects or workflows
• Experience using AI tools to improve copy quality and execution speed
• Working knowledge of HTML/CSS
• Background or interest in clean energy, sustainability, or home electrification