Sr Manager, gMG HCP Marketing - Rare Disease

Amgen is a pioneering biotech company focused on serving patients living with serious illnesses. The Sr Manager for gMG HCP Marketing will lead the launch and marketing strategy for UPLIZNA, collaborating with various teams to optimize brand positioning and drive growth in the rare disease sector.

Responsibilities:

• Lead the evolution and execution of the UPLIZNA gMG US HCP strategy in the post-approval phase, with a focus on accelerating uptake, driving adoption, and optimizing launch performance
• Refine and scale brand positioning, disease state education, branded campaigns, and messaging to strengthen differentiation and drive sustained growth in a competitive market
• Lead the ongoing optimization and deployment of HCP marketing tactics and materials (e.g., iCVAs, leave-behinds, reprint carriers, RTEs, and websites) based on market research, field insights, performance data, and evolving market dynamics
• Partner with the Marketing Approval Committee (MAC) to ensure timely approval and continuous evolution of compliant, high-impact promotional materials aligned with brand strategy
• Contribute to the annual brand planning process by identifying opportunities to accelerate growth and translating strategy into high-impact, data-driven tactical plans
• Partner closely with Medical and Medical Marketing to evolve KOL strategy, deepen engagement, and ensure alignment of scientific and promotional narratives post-launch
• Continuously assess competitive activity, customer feedback, and market dynamics to inform agile strategy adjustments and identify opportunities to enhance brand performance
• Support the onboarding of the expanding team, including mentorship of marketers and training of field teams
• Support omnichannel activities (e.g., NPP, websites, and DTC) to reinforce UPLIZNA’s leadership positioning and drive engagement post-launch
• Collaborate with Sales Training to refine and enhance training content and tools, ensuring field teams are equipped to execute effectively in a dynamic, post-launch environment
• Drive strong cross-functional collaboration and influence across Global Marketing, Regulatory, Legal, Medical Affairs, Patient Marketing, TLLs, Market Access, Market Research, Analytics, Sales Operations, and Sales Training to ensure cohesive and agile execution
• Embody Amgen Values and foster a high-performing, collaborative, and engaging team culture across the UPLIZNA brand team and cross-functional partners

Requirements:

• Doctorate degree and 2 years of Marketing experience
• Master's degree and 4 years of Marketing experience
• Bachelor's degree and 6 years of Marketing experience
• Associate's degree and 10 years of Marketing experience
• High school diploma / GED and 12 years Marketing experience
• Strong marketing competencies, including brand positioning, campaign development, marketplace analysis, insight generation, HCP and patient segmentation, brand sustainability, and multichannel engagement
• Experience leading strategy development and influencing cross-functional teams
• Neurology experience preferred
• Rare disease and launch experience preferred
• Experience collaborating with external experts and professional medical associations
• Strong communication skills with the ability to engage, connect, and influence senior management as well as sales and marketing organizations
• Experience managing multiple projects and external vendors simultaneously
• Ability to translate complex information and strategies into simple, clear, and impactful plans