StreetLight empowers transportation professionals to plan, build, and operate smarter infrastructure through a comprehensive suite of analytics and data solutions. The Director of Product Marketing will lead and scale the Product Marketing function, managing a team while defining the strategy that drives go-to-market success.
Responsibilities:
- Lead, mentor, and develop a team of Product Marketing Managers, setting clear priorities, coaching for impact, and building a high-performing, accountable team culture
- Define and drive the overall product marketing strategy, establishing priorities, frameworks, and operating rhythms to maximize team effectiveness and business impact
- Set and uphold the standard for messaging, positioning, and go-to-market excellence across the portfolio, ensuring clear differentiation in the market
- Act as a player-coach by stepping into critical initiatives, guiding complex launches, and supporting the team in delivering high-impact work
- Own product marketing for one of our core product lines, including defining go-to-market strategy, messaging, and launch execution to drive adoption and revenue growth
- Collaborate closely with Product leadership to influence roadmap, packaging, and pricing decisions based on market insights and customer needs
- Elevate messaging and positioning across the product portfolio, creating clear, differentiated narratives that resonate with target audiences and drive pipeline and revenue
- Collaborate extensively within the Marketing team and with key stakeholders on the Product, Market Development, Sales, Customer Success, and Data Science teams to align on strategy, drive cross-functional execution, and bring our products to market
- Drive sales enablement strategy and execution, ensuring teams are equipped with the tools, content, and insights needed to win in the market
- Oversee the development of high-impact customer-facing content, ensuring consistency, quality, and alignment with buyer journeys
- Foster a deep understanding of customer needs, market dynamics, and competitive landscape, and ensure those insights are embedded across the team’s work
- Thrive in a fast-paced, evolving environment while modeling strong leadership, ownership, and adaptability
Requirements:
- 7–10+ years of product marketing, go-to-market, or related experience, with demonstrated ownership of strategy and business outcomes
- Experience in a people management or team leadership role
- Proven track record of owning product marketing strategy and driving measurable business outcomes, including product adoption, pipeline growth, and revenue impact
- Experience leading and developing high-performing teams, with the ability to coach, mentor, and develop talent
- Experience leading through influence across senior stakeholders and driving alignment across Product, Sales, and Marketing
- Strong experience in enterprise SaaS, data products, or analytics platforms; transportation or infrastructure experience is a plus
- Demonstrated ability to operate as a player-coach—balancing leadership responsibilities with hands-on execution when needed
- Exceptional communication, storytelling, and presentation skills, with experience influencing senior stakeholders and executives
- Deep expertise in go-to-market strategy, product launches, messaging and positioning, and sales enablement. Proven ability to translate complex product capabilities into differentiated market narratives
- Strong cross-functional leadership skills, with the ability to align diverse stakeholders and drive complex initiatives forward
- Experience building and scaling processes, frameworks, and best practices within product marketing
- Analytical mindset with the ability to use data and insights to inform decisions and prioritize high-impact opportunities
- Ability to simplify complex technical concepts into clear, compelling value propositions for a variety of audiences
- Self-starter who thrives in a fast-paced environment and brings a strong sense of ownership and accountability
- Experience in urban planning, transportation planning, or transportation analytics is a plus, but not required
- Experience working closely with sales teams and supporting enterprise sales cycles is preferred