Director of Product Marketing

StreetLight empowers transportation professionals to plan, build, and operate smarter infrastructure through a comprehensive suite of analytics and data solutions. The Director of Product Marketing will lead and scale the Product Marketing function, managing a team while defining the strategy that drives go-to-market success.

Responsibilities:

• Lead, mentor, and develop a team of Product Marketing Managers, setting clear priorities, coaching for impact, and building a high-performing, accountable team culture
• Define and drive the overall product marketing strategy, establishing priorities, frameworks, and operating rhythms to maximize team effectiveness and business impact
• Set and uphold the standard for messaging, positioning, and go-to-market excellence across the portfolio, ensuring clear differentiation in the market
• Act as a player-coach by stepping into critical initiatives, guiding complex launches, and supporting the team in delivering high-impact work
• Own product marketing for one of our core product lines, including defining go-to-market strategy, messaging, and launch execution to drive adoption and revenue growth
• Collaborate closely with Product leadership to influence roadmap, packaging, and pricing decisions based on market insights and customer needs
• Elevate messaging and positioning across the product portfolio, creating clear, differentiated narratives that resonate with target audiences and drive pipeline and revenue
• Collaborate extensively within the Marketing team and with key stakeholders on the Product, Market Development, Sales, Customer Success, and Data Science teams to align on strategy, drive cross-functional execution, and bring our products to market
• Drive sales enablement strategy and execution, ensuring teams are equipped with the tools, content, and insights needed to win in the market
• Oversee the development of high-impact customer-facing content, ensuring consistency, quality, and alignment with buyer journeys
• Foster a deep understanding of customer needs, market dynamics, and competitive landscape, and ensure those insights are embedded across the team’s work
• Thrive in a fast-paced, evolving environment while modeling strong leadership, ownership, and adaptability

Requirements:

• 7–10+ years of product marketing, go-to-market, or related experience, with demonstrated ownership of strategy and business outcomes
• Experience in a people management or team leadership role
• Proven track record of owning product marketing strategy and driving measurable business outcomes, including product adoption, pipeline growth, and revenue impact
• Experience leading and developing high-performing teams, with the ability to coach, mentor, and develop talent
• Experience leading through influence across senior stakeholders and driving alignment across Product, Sales, and Marketing
• Strong experience in enterprise SaaS, data products, or analytics platforms; transportation or infrastructure experience is a plus
• Demonstrated ability to operate as a player-coach—balancing leadership responsibilities with hands-on execution when needed
• Exceptional communication, storytelling, and presentation skills, with experience influencing senior stakeholders and executives
• Deep expertise in go-to-market strategy, product launches, messaging and positioning, and sales enablement. Proven ability to translate complex product capabilities into differentiated market narratives
• Strong cross-functional leadership skills, with the ability to align diverse stakeholders and drive complex initiatives forward
• Experience building and scaling processes, frameworks, and best practices within product marketing
• Analytical mindset with the ability to use data and insights to inform decisions and prioritize high-impact opportunities
• Ability to simplify complex technical concepts into clear, compelling value propositions for a variety of audiences
• Self-starter who thrives in a fast-paced environment and brings a strong sense of ownership and accountability
• Experience in urban planning, transportation planning, or transportation analytics is a plus, but not required
• Experience working closely with sales teams and supporting enterprise sales cycles is preferred