About this role
TRACTIAN is a company that integrates Growth, Branding, and Product Marketing to create a seamless experience for their technical audience. As a Marketing Campaign Specialist, you will execute integrated marketing campaigns across North America and Mexico, ensuring alignment with business priorities and driving measurable pipeline impact.
Responsibilities:
- Execute multi-channel marketing campaigns, including email, social, webinars, and ABM programs
- Build, launch, and optimize email campaigns using marketing automation platforms
- Support campaign messaging, ad copy, and content execution
- Localize global campaigns for NORAM, including coordination of Spanish-language adaptations
- Collaborate with Field Marketing, Growth, Product Marketing, and RevOps to ensure campaign alignment and execution
- Track and analyze campaign performance, identifying insights and optimization opportunities
- Manage timelines and workflows to ensure campaigns are delivered on schedule