Senior Manager — Customer Data & Personalization

Stanley Black & Decker is a leading global company known for its innovative technology and diverse brands. They are seeking a Senior Manager for Customer Data & Personalization to lead technology capabilities that enable intelligent personalization, connecting customer data with marketing efforts to deliver measurable outcomes.

Responsibilities:

• Lead the technology strategy behind customer data and personalization
• Translate business and marketing needs into scalable technical capabilities
• Partner closely with Engineering, Product, Data, and Marketing leaders
• Define standards for activation, experimentation, and measurement
• Evaluate and guide adoption of modern customer technology platforms
• Ensure solutions are scalable, secure, and aligned with enterprise digital architecture

Requirements:

• 8+ years in Digital Technology, Martech, Customer Data, Personalization, or related fields
• Strong experience with Customer Data Platforms (Treasure Data preferred)
• Experience with experimentation platforms (VWO, Optimizely, or similar)
• Proven success delivering scalable digital capabilities and measurable outcomes
• Strong cross-functional leadership and stakeholder management skills
• Bachelor's degree in Technology, Business, Marketing, Data, or related field
• Master's degree or equivalent experience