Field Marketing Scaled Programs Manager

Dynatrace is seeking a Field Marketing Scaled Programs Manager to join their North America field marketing organization. This role focuses on designing and optimizing scalable marketing programs while leveraging data analytics to drive engagement and pipeline through various channels.

Responsibilities:

• Build scalable field programs: Develop repeatable program and event frameworks including pre, during and post best practices to scale across NORAM. Manage program deliverables such as pre- and post-event emails, campaign tracking, and marketing operations tasks
• Cross-Functional Representation: represent NORAM Field Marketing during Global Campaign planning meetings and share updates back to the team
• Reporting and Communication: provide regular reports tracking field marketing metrics and analyze program and event ROI data and report back to the team. Recommend efficiencies to maximize ROI
• Account Based Marketing: work closely with the ABM and Field Marketing teams to track and manage 1:few and 1:many program execution and provide feedback
• Vendor Management: manage program budgets and vendor deliverables as needed

Requirements:

• Bachelor's degree in marketing, business administration or communications or related fields
• Minimum of 5 years' experience in campaign management
• Strong written and verbal communication skills for effective collaboration
• Excellent organizational and time management skills: Proven ability to manage multiple projects and priorities simultaneously
• Attention to detail
• Proficiency in use of marketing tools and software (Asana, 6Sense, PowerBI, Salesforce)
• The ability to work collaboratively in cross-functional teams
• Creativity and problem-solving aptitude
• Self-motivated and capable of thriving in a fast-paced environment