Staff Product Manager, Paid User Acquisition

Reddit is a community-driven platform that facilitates open conversations and hosts over 100,000 active communities. They are seeking a Staff Product Manager for Paid User Acquisition to develop a global performance marketing strategy, optimize user acquisition efforts, and collaborate with cross-functional teams to enhance digital advertising initiatives.

Responsibilities:

• Lead product development initiatives that support and optimize Reddit’s paid user acquisition efforts
• Define the UA roadmap, balancing long-term strategic investments with continuous optimization
• Architect robust tools and systems to build a state-of-the-art acquisition technology stack, providing visibility into performance and identifying areas for improvement
• Design seamless user flows to retain acquired users and clearly communicate Reddit’s unique value proposition
• Partner with Design, Data Science, and Engineering to build automated solutions that scale the marketing team’s ability to attract high-quality users
• Ensure attribution models, paid user funnels, and incrementality metrics are fully understood, monitored, and integrated into the decision-making process

Requirements:

• Foundational understanding of the performance marketing and user acquisition ecosystem
• Bachelor's degree (or foreign equivalent) in Computer Science, Statistics, Economics, Engineering, Mathematics, Physics, or a related field
• 8-10 years of experience as a Product Manager for a machine learning product OR 9+ years as a Data Scientist working directly with product teams
• 2+ years of experience specifically in performance marketing or user acquisition
• Proven ability to deliver complex, scaled projects in collaboration with cross-functional teams
• Strong analytical skills with proficiency in applied statistical analysis
• Hands-on experience driving execution across all stages of the product development lifecycle
• Ability to lead and influence cross-functionally without direct authority
• Proficiency in writing SQL queries and exploring data independently
• Master's or PhD in Probability, Statistics, or Behavioral Economics