Director, Audience Product Marketing

Samsara is a pioneer of the Connected Operations™ Cloud, helping organizations improve their physical operations through IoT data. They are seeking a Director of Audience Product Marketing to lead a team in developing contextualized go-to-market strategies and messaging for specific regions and industries, driving growth and achieving bookings targets.

Responsibilities:

• Architect Audience-Specific GTM Strategies: Develop and execute solution plans based on deep understanding of target markets, regional landscapes, and vertical-specific issues
• Own Contextualized Messaging: Build positioning and narratives that unify Samsara’s platform vision in specific regions and segments, ensuring it reflects their priorities and "speaks their language"
• Drive Pipeline and Bookings: Partner closely with Sales and Marketing to develop content and campaigns specifically designed to achieve bookings targets for your assigned regions and verticals
• Lead Regional & Vertical Product Launches: Own the launch of regional- and vertical-specific capabilities, ensuring the roadmap is technically sound and aligns with field enablement
• Develop Deep Buyer Insights: Identify key buyers and develop personas to understand the buying journey and how they evaluate technology decisions
• Empower the Field: Create high-priority enablement content, including playbooks, battlecards, and presentations
• Analyze Market Performance: Use data to craft and adjust strategies to improve performance and velocity
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
• Hire, develop and lead an inclusive, engaged, and high performing team

Requirements:

• 7+ years in Product and/or Solutions Marketing (B2B SaaS preferred)
• 5+ years of experience building and leading high-performing teams
• Proven success in management and development, with the ability to lead cross-functionally across Product, Engineering, and Sales
• Customer-centric marketer with a focus on pipeline generation and acceleration, and proven track record of reducing cognitive load for GTM teams and customers alike
• Exceptional written and verbal communication skills; ability to distill complex technical ideas into bold, strategic narratives
• Bachelor's degree required
• Experience integrating multiple offerings into a broader solution that creates additional value for buyers
• Experience managing regionally distributed teams or launching products in international markets like EMEA or Mexico
• Experience marketing or selling into Public Sector a plus
• Ability to thrive in ambiguity and lead without a playbook in a fast-moving, outcome-focused environment
• MBA or relevant Master's degree preferred