Product Marketing Manager - CPG Products --KEWDC5767575

Compunnel Inc. is seeking an experienced Product Marketing Manager to join their Ads & Promotions Marketing team. The role involves shaping how brands connect with customers through innovative advertising solutions and collaborating with various teams to launch new ad products and drive adoption among enterprise advertisers.

Responsibilities:

• Support the go-to-market strategy for new and existing advertising and promotions products
• Develop product positioning, messaging, and value propositions for enterprise advertisers and partners
• Partner with Product, Engineering, Sales, and Strategy teams to execute marketing programs at scale
• Use data, research, and analytics to generate customer insights and guide product marketing decisions
• Help drive adoption, engagement, and growth across advertising solutions
• Lead marketing initiatives supporting offsite ads products and partner/agency solutions

Requirements:

• 6+ years of experience in Product Marketing or Product within AdTech or digital advertising
• Proven track record launching products and driving successful go-to-market strategies
• Experience collaborating with cross-functional teams (Product, Marketing, Sales, Analytics)
• Strong analytical mindset with experience using data to measure campaign success
• Experience in CPG, restaurant, retail, or e-commerce industries
• Experience working with advertising agencies or consulting firms
• Familiarity with SQL or marketing analytics tools
• Experience with market sizing, forecasting, and campaign performance analysis