Creative Project Manager II

Mindlance is a company in the manufacturing industry seeking a strategic and creative Digital Marketing Manager. This role will lead the digital presence and drive engagement across website and email channels, owning the end-to-end digital experience and leveraging data-driven decision-making to enhance overall digital performance.

Responsibilities:

• Develop and maintain a cohesive brand narrative across the website
• Create, edit, and optimize website content for clarity, engagement, and conversion
• Collaborate with design, product, and communications teams to ensure consistent messaging and visual identity
• Identify opportunities for new content formats, stories, and web experiences
• Map, analyze, and optimize user journeys to improve conversion and usability
• Conduct A/B testing and analyze behavioral data to recommend funnel improvements
• Partner with UX/UI teams to build intuitive, customer-centric experiences
• Monitor and improve website performance metrics
• Own website analytics setup, tracking, and reporting (e.g., GA4)
• Define and track KPIs related to traffic, engagement, and conversions
• Build dashboards and provide actionable insights to stakeholders
• Use data to drive decisions across UX, content, and marketing campaigns
• Oversee website maintenance, updates, and enhancements with developers/agencies
• Ensure website security, functionality, and performance best practices
• Manage integrations, tagging, and analytics configurations
• Troubleshoot website issues and ensure minimal downtime
• Develop and execute email marketing strategies, including campaigns and automated journeys
• Create targeted, high-impact email content aligned with business goals
• Monitor email deliverability, engagement, and list health
• Conduct A/B testing for email campaigns to optimize performance

Requirements:

• 5+ years of experience in digital marketing, with strong focus on website and email channels
• Proven experience in website content strategy and user journey optimization
• Hands-on experience with web analytics tools (e.g., GA4)
• Strong understanding of A/B testing, conversion optimization, and funnel analysis
• Experience managing website CMS, integrations, and technical updates
• Proficiency in email marketing platforms and campaign execution
• Strong analytical mindset with ability to translate data into actionable insights
• Excellent collaboration and stakeholder management skills
• Experience working with UX/UI design teams or background in user experience principles
• Familiarity with marketing automation tools and CRM systems
• Basic knowledge of HTML/CSS or web development concepts
• Experience working with external agencies or vendors
• Exposure to advanced analytics or personalization strategies