Marketing Program Manager

The Sage Group is seeking a B2B Marketing Program Manager for one of their top clients engaged in e-commerce, cloud computing, and artificial intelligence. The role focuses on developing go-to-market strategies and supporting the adoption of Full Funnel Measurement products to improve advertising results across the customer journey.

Responsibilities:

• Help develop and orchestrate comprehensive GTM strategies for the full FFM product portfolio across all three strategic phases
• Support in-depth market research, customer interviews, and competitive analysis to identify opportunities and translate advertiser challenges into actionable product requirements
• Communicate the FFM product vision to internal and external stakeholders and proactively drive business reviews up to VP level
• Craft compelling product narratives and positioning that differentiate client measurement capabilities in the market
• Help develop single-source-of-truth documentation including positioning, messaging, product availability, best practices, and implementation guide
• Support Sales teams to align GTM strategies to the product roadmap and equip teams with resources and knowledge
• Establish client as a leader in full-funnel measurement through analyst relations, trade events, and strategic communications

Requirements:

• Bachelor's degree with 4+ years of experience in marketing program management
• Experienced in B2B product sales enablement/pitch deck messaging for GTM
• A record of tracking successful product launches
• Prior B2B PMM experience a big plus
• Experience in advertising/marketing technology industry, particularly in measurement and analytics
• Complete independence in execution and decision-making with strong project management skills and ability to assess risk
• Deep knowledge of core business objectives, marketing investments, and ability to decompose complex business problems into straightforward strategies
• Advanced communication skills to represent complex decisions to leadership and influence without direct authority across organizations
• Technical acumen with understanding of advertising technology, measurement methodologies, attribution models, and AI/ML applications
• Strong analytical and strategic thinking skills with comfort analyzing data and using insights to inform product decisions
• Passion for understanding customer needs and advocating for the voice of the customer
• B2B product messaging experience
• Advertiser measurement experience a plus