The Sage Group is seeking a B2B Marketing Program Manager for one of their top clients engaged in e-commerce, cloud computing, and artificial intelligence. The role focuses on developing go-to-market strategies and supporting the adoption of Full Funnel Measurement products to improve advertising results across the customer journey.
Responsibilities:
- Help develop and orchestrate comprehensive GTM strategies for the full FFM product portfolio across all three strategic phases
- Support in-depth market research, customer interviews, and competitive analysis to identify opportunities and translate advertiser challenges into actionable product requirements
- Communicate the FFM product vision to internal and external stakeholders and proactively drive business reviews up to VP level
- Craft compelling product narratives and positioning that differentiate client measurement capabilities in the market
- Help develop single-source-of-truth documentation including positioning, messaging, product availability, best practices, and implementation guide
- Support Sales teams to align GTM strategies to the product roadmap and equip teams with resources and knowledge
- Establish client as a leader in full-funnel measurement through analyst relations, trade events, and strategic communications
Requirements:
- Bachelor's degree with 4+ years of experience in marketing program management
- Experienced in B2B product sales enablement/pitch deck messaging for GTM
- A record of tracking successful product launches
- Prior B2B PMM experience a big plus
- Experience in advertising/marketing technology industry, particularly in measurement and analytics
- Complete independence in execution and decision-making with strong project management skills and ability to assess risk
- Deep knowledge of core business objectives, marketing investments, and ability to decompose complex business problems into straightforward strategies
- Advanced communication skills to represent complex decisions to leadership and influence without direct authority across organizations
- Technical acumen with understanding of advertising technology, measurement methodologies, attribution models, and AI/ML applications
- Strong analytical and strategic thinking skills with comfort analyzing data and using insights to inform product decisions
- Passion for understanding customer needs and advocating for the voice of the customer
- B2B product messaging experience
- Advertiser measurement experience a plus