Key skills
GTM OperationsRevenue OperationsSales OperationsMarketing OperationsB2B SaaSSalesforceCRM architectureClayLeanDataZapierWorkatoN8NGongOutreachSales engagement toolsConversation intelligence toolsAutomation designAI-driven enrichment workflowsGPT-driven personalization frameworksSystems thinkingHigh autonomyAISaaSCRMLeadershipCommunicationSales
About this role
Boulevard is a client experience platform for appointment-based self-care businesses. They are seeking a GTM Engineer to architect and scale automation systems that enhance productivity and efficiency within their sales and marketing operations.
Responsibilities:
- Own the architecture and evolution of automation workflows across Salesforce, Clay, LeanData, Gong, and Outreach to support outbound prospecting, enrichment, lead routing, and lifecycle management
- Design and operationalize AI-driven enrichment workflows in Clay, including custom prompt logic to extract relevant data from SMB websites where traditional data sources are limited
- Define and implement GPT-driven outbound personalization frameworks that improve seller efficiency and increase demos per rep
- Design and maintain integrations across Salesforce, Clay, LeanData, Gong, Outreach, and related GTM systems to ensure accurate, real-time data flow and long-term scalability
- Collaborate with Sales Ops and Marketing Ops to improve routing logic, enrichment standards, and scoring frameworks that support a scaling GTM organization
- Leverage Gong transcripts and conversation data to automate call insights into Salesforce, improving handoffs and cross-functional visibility
- Identify manual processes across the GTM motion and automate them to reduce rep lift and accelerate execution
- Own monitoring, alerting, and error handling for integration workflows, ensuring system reliability and performance
- Define governance standards for enrichment, routing, and data hygiene in partnership with Revenue Operations
- Partner with Revenue Enablement to automate call scoring and enable scalable coaching insights for leadership
- Support rollout and adoption of new workflows by documenting processes, creating SOPs, and recording Loom walkthroughs
- Proactively surface automation opportunities tied to measurable improvements in SDR productivity, enrichment coverage, and pipeline generation
Requirements:
- 3 to 5 years of experience in GTM Operations, Revenue Operations, Sales Operations, Marketing Operations or a technical automation role within B2B SaaS
- Deep hands-on experience with Salesforce and strong understanding of CRM architecture, object relationships, and lifecycle design
- Direct experience building workflows in Clay and LeanData
- Experience with automation tools such as Zapier, Workato, or N8N
- Experience with Gong and Outreach, or similar sales engagement and conversation intelligence tools
- Strong systems thinker with the ability to design automation that scales and supports accurate reporting, attribution, and forecasting
- Demonstrated ability to translate automation initiatives into measurable improvements in seller productivity and pipeline performance
- Strong written and verbal communication skills with the ability to explain technical architecture, tradeoffs, and impact to non-technical stakeholders
- Collaborative operator who works effectively across GTM teams while maintaining ownership over defined systems domains
- Comfortable operating as a high-autonomy individual contributor within a fast-paced, scaling SaaS environment
- BA/BS degree preferred
- Admin experience preferred but not required