Influencer Marketing Manager

Whatnot is the largest livestream shopping platform in North America and Europe, focused on enabling users to buy, sell, and discover products across various categories. As an Influencer Marketing Manager, you will oversee influencer strategy and execution for core verticals, manage influencer relationships, and drive campaign success metrics.

Responsibilities:

• Secure strategic partners
• Identify, outreach, and negotiate deals with the most impactful influencers in your vertical’s 3-5 primary categories
• Drive the pipeline
• Influencer Strategy: Work closely with the Category Marketing team to develop campaigns that map to specific influencer archetypes and activation formats
• Outreach: Source and outreach creators in the target influencer archetypes through email, Instagram DM, or other creative means of contact
• Dealmaking: Negotiate contracts in line with CAC, FTB, and LTV targets
• Drive the internal approval process to signature
• Account Management: Provide white glove support to influencers, ensuring that they have a comprehensive understanding of the product
• Monitor and maintain the quality of sponsored content, ensuring it aligns with brand standards
• Oversee the timely posting of agreed deliverables and ensure prompt payment
• Scale growth
• Build a stable of +100 micro-influencers that we can activate through our Ambassador Program

Requirements:

• 4+ years influencer marketing experience
• Experience in high-growth startups, marketplaces, or creator-focused platforms
• Proven ability to execute influencer campaigns that deliver growth / performance metric-driven results, with a focus on leveraging content creators endemic to YouTube, TikTok, and Podcasts
• Proven ability to execute influencer campaigns that deliver metric driven results
• You're a creative content creator and copywriter
• You're immersed in internet culture and can use that knowledge to identify trends, creators and opportunities for the Whatnot brand to build and grow
• You are deeply analytical and comfortable understanding and manipulating data to gain and take action on business insights
• You are comfortable operating on a small team and will get in the weeds to produce results in a highly ambiguous environment
• You are scrappy and no job is too small
• Familiarity with the niche communities within one of our core verticals is a plus
• Experience in business development or high-volume sales environments is a plus