Honeywell is a leader in automation solutions, and they are seeking a Building Automation- Marketing Services Leader to drive customer engagement and loyalty through innovative marketing strategies. This strategic leadership role involves leading a team to develop customer-centric marketing initiatives and collaborating with cross-functional teams to enhance customer satisfaction and achieve business objectives.
Responsibilities:
- Lead the development and execution of customer centric marketing strategies to drive customer engagement and loyalty
- Collaborate with cross functional teams to understand customer needs and develop targeted marketing campaigns
- Analyze market trends and customer data to identify growth opportunities
- Set the strategic direction for customer marketing
- Develop and manage the customer marketing budget
- Oversee marketing programs including email campaigns, social media promotions, and customer events
- Monitor and report on the effectiveness of marketing campaigns
- Manage the customer journey and ensure a seamless experience
- Utilize marketing automation tools and CRM systems
- Lead and inspire a team of customer marketing professionals
- Set clear goals and objectives for the team
- Stay up to date with industry trends
- Collaborate with creative services
- Manage relationships with external vendors and agencies