Performance Marketing Manager (Paid Media)

CEA CAPA is a premier provider of transformative international education experiences, committed to empowering students to become thoughtful and thriving leaders through living and learning abroad. The Performance Marketing Manager (Paid Media) will be responsible for planning, executing, and optimizing paid digital acquisition campaigns to drive qualified B2C leads and support enrollment goals.

Responsibilities:

• Develop and activate paid social and search strategies aligned to lead generation and enrollment goals
• Manage campaign setup, targeting, bidding, creative testing, and ongoing optimization
• Ensure paid initiatives are aligned with integrated marketing plans, launch calendars, and product priorities
• Own paid media budgets across platforms, ensuring disciplined allocation, efficiency, and ROI
• Lead agency relationships by setting performance expectations, reviewing results, and guiding optimizations
• Reallocate spend based on performance trends, seasonal patterns, and evolving business needs
• Deliver regular pacing, forecasting, and performance updates to the Director
• Collaborate with Brand to develop high-performing creative assets tailored for paid channels
• Partner closely with the Specialist, Social Media to ensure cohesive storytelling across paid and organic content
• Work with Lifecycle Marketing to strengthen the lead-to-application journey and improve conversion outcomes
• Track and analyze KPIs including lead volume, CPL, CPA, conversion rates, and channel ROI
• Work with Analytics and Web teams to ensure clean attribution, tagging accuracy, and dashboard reliability
• Support weekly lead reporting and align performance insights with Marketing and Sales stakeholders

Requirements:

• 5+ years of paid media or performance marketing experience
• Proven success managing paid social and search campaigns with measurable ROI
• Experience overseeing budgets and agency partnerships
• Strong analytical, reporting, and performance storytelling skills
• Confident presenting insights and recommendations to cross-functional partners
• Experience in higher education, education abroad, or mission-driven organizations
• Background operating in high-consideration or application-based customer journeys
• Familiarity with SEO/GEO/AEO optimization strategies
• Experience supporting portfolio- or multi-product acquisition funnels