Field Marketing Manager

ThoughtSpot is a company focused on AI-Powered Analytics that empowers enterprises to make data-driven decisions. As a Field Marketing Manager, you will plan and execute regional marketing initiatives, collaborate with sales and marketing teams, and optimize campaigns to engage target accounts and drive pipeline growth.

Responsibilities:

• Develop and execute a regional field marketing strategy aligned with global marketing objectives and sales goals
• Plan, manage, and host regional events, including trade shows, executive roundtables, workshops, and webinars, to engage prospects and customers
• Build and execute targeted campaigns to drive awareness, engagement, and pipeline growth in specific territories
• Implement ABM strategies to support high-value accounts, creating personalized programs to drive engagement and conversions
• Collaborate with sales teams to identify target accounts, tailor messaging, and integrate account-specific campaigns into regional planning
• Work closely with sales, product marketing, and the broader marketing team to ensure alignment on campaign goals and messaging
• Collaborate with partner marketing teams to support joint initiatives with key technology alliances and channel partners
• Provide insights and feedback from the field to inform future marketing strategies and product positioning
• Monitor the performance of field campaigns, analyzing metrics such as pipeline contribution, ROI, and engagement rates
• Provide detailed post-campaign reporting and actionable insights to stakeholders
• Continuously refine campaigns based on data-driven insights to optimize performance and outcomes

Requirements:

• 5+ years of experience in B2B field marketing
• Proven ability to design and execute integrated marketing programs that deliver measurable results
• Strong project management and organizational skills, with the ability to manage multiple priorities effectively
• Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
• Excellent communication and interpersonal skills, with a collaborative approach to working across teams
• Familiarity with ABM tools like Demandbase or 6sense
• Experience in the data analytics or enterprise technology industry
• A data-driven mindset with proficiency in marketing analytics tools
• Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality
• Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality
• Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions
• Write effective prompts to get the most accurate and creative results from AI tools
• Curiosity in exploring new AI tools
• Adaptability to quickly learn and implement new, emerging AI technologies
• Critical thinking to know when to identify when AI should be used versus when human judgement is necessary