Principal Developer Marketing Manager

CData Software is a leader in data connectivity, providing solutions that enhance AI and analytics for thousands of customers. The Principal Developer Marketing Manager will be responsible for crafting the positioning and messaging strategy for developer-facing products, managing website content, and executing go-to-market plans that resonate with technical audiences.

Responsibilities:

• Own positioning and messaging for CData’s developer-facing products—defining how we articulate value to engineering audiences across use cases including analytics, AI features, workflow automation, and data ingestion
• Build and maintain a competitive differentiation framework against build-in-house and alternative connectivity approaches, grounded in technical accuracy and developer-level specificity
• Develop value narratives around CData’s core pillars—Connectivity (350+ sources), Context (feature-complete coverage), and Control (resilience, security, high-volume workloads)—in the language developers use during evaluations
• Own developer-facing website messaging—ensuring positioning is expressed accurately and compellingly across product pages, use case pages, and technical landing pages
• Partner with demand generation and content teams to translate positioning into campaign messaging, email copy, and paid and organic content that reaches developers when they’re actively evaluating
• Contribute to a strategy that converts developer awareness and interest into enterprise pipeline—bridging the gap between a developer’s technical evaluation and the organizational buying process that follows
• Contribute to SEO- and AEO-optimized technical content targeting developer search intent; support technical creator and influencer partnerships with briefing and content review
• Define and execute go-to-market plans for new developer features, connector releases, and platform capabilities—coordinating across Product, Engineering, Sales, and Marketing to ensure launches land with technical accuracy and market impact
• Extend existing and upcoming release positioning to engage an embedded audience—identifying how new capabilities create value for developers building connected products, and building the messaging and assets that make that case
• Write and own quickstart guides, integration tutorials, architecture docs, and authentication references that developers actually use during evaluation—not hand off to a technical writer
• Build sample applications and reference implementations across use cases that engineers can copy and adapt
• Audit and improve the developer journey by testing integration flows yourself and logging what breaks before prospects find it
• Create short-form demo videos and walkthroughs for YouTube, social, and developer channels
• Translate developer feedback and evaluation patterns into roadmap input—coverage gaps, auth flow improvements, performance expectations, and developer tooling
• Partner with Product on connector and feature launches; equip Sales and CS with technical messaging that holds up in engineering conversations
• Track developer activation, pipeline health, and GTM effectiveness metrics; mentor other PMMs on developer-audience strategy

Requirements:

• 7+ years in product marketing, developer relations, or technical content in data infrastructure, developer tools, or connectivity platforms (or 5+ years with a relevant Master's degree)
• Hands-on API experience: you can read docs, make API calls, write working code samples, and debug auth issues without help
• Demonstrated ability to write technical content for developers—integration guides, architecture docs, quickstarts—that is accurate, scannable, and useful
• Genuine instinct for developer experience: you notice when a quickstart is broken or a code sample won't run, and you fix it
• Practical coding or development experience—enough to write working code samples, read a codebase, and hold a credible technical conversation with an engineering team
• A public artifact: a GitHub repo, technical blog, demo video, or sample app. Something that shows you build and share
• Bachelor's degree in Computer Science, Engineering, or a related technical field
• Familiarity with connectors, REST/JDBC/ODBC APIs, authentication patterns (OAuth, API key, SSO), and SaaS data landscapes
• Experience marketing to engineering leaders and product managers evaluating third-party connectivity or integration solutions
• Background in data integration technologies: Snowflake, Databricks, REST APIs, JDBC/ODBC, ETL/ELT
• Experience with developer community channels (Discord, GitHub Discussions, technical Slack) and what separates genuine presence from promotional noise
• Familiarity with AI agent frameworks, LLMs, or tool-calling patterns; basic SEO awareness for developer content