Digital Marketing Executive

About kwiff

kwiff isn’t gambling as you know it. We’re redefining the experience with a bold, player-first approach to sports betting and casino, powered by our proprietary tech platform, fully automated sportsbook, and standout UX across web and mobile. What truly sets us apart? Our signature feature ‘Supercharging’, which allows players’ odds, cash outs and more to be supercharged at random, on both Sports and Casino creating surprise wins and a thrilling betting experience. ⚡

About the role

We’re looking for a hands-on, curious Digital Marketing Executive to help drive growth across our paid media channels. This is a varied, fast‑paced role at the heart of our marketing engine, combining performance optimisation, creative experimentation, and cross‑team collaboration.

You’ll own end‑to‑end paid campaigns across multiple brands in UK & IE markets and propositions and platforms including Meta, PPC, Snap and ASA, alongside supporting and optimising our affiliate programme. This includes negotiating partnerships, reviewing performance and payback.

You’ll work closely with Brand, Design, Product, CRM and external partners to turn insight into action, improving creatives, landing pages, messaging and journeys based on what the data is telling you.

If you enjoy balancing numbers and creativity, like testing ideas, and want real ownership of campaigns, this role gives you room to grow and make impact.

This role is ideal for someone ready to step up, take ownership and grow their impact across performance and creative marketing.

Key Responsibilities

Paid Media & Campaign Management

• Own the planning, execution and optimisation of paid media campaigns across Meta, PPC, Snap and ASA.

• Manage budgets across channels, reallocating spend to maximise performance against CPA, ROAS and conversion targets.

Affiliate Marketing

• Support the day‑to‑day management of affiliate partnerships, including campaign set‑up, creatives, deals and performance tracking.

• Work with affiliates to optimise placements, messaging and promotions while monitoring payback and ROI.

Optimisation & Testing

• Monitor campaigns daily, optimising audiences, bids, formats and placements to improve efficiency and scale.

• Lead A/B testing and creative experimentation, using learnings to continuously improve performance.

Creative & Copy Development

• Write clear, engaging performance‑led copy that informs, excites and converts.

• Work closely with Design to develop, test and iterate campaign creatives across channels.

Insights & Reporting

• Track and analyse campaign performance, turning data into actionable insights and recommendations.

• Conduct competitor and market research to inform strategy and creative direction.

Collaboration & Enablement

• Partner with Product, CRM and Design teams to improve landing pages, messaging and user journeys.

• Support the implementation and maintenance of tracking and analytics to ensure accurate measurement and reporting.

Skills & Experience

• 2–4 years’ experience supporting paid media, digital marketing or performance marketing roles such as Meta, Google, Snap, Apple Search Ads and /or affiliate programmes

• Strong analytical mindset with the ability to interpret data and optimise performance

• Confident writing short‑form marketing copy for ads and campaigns

• Comfortable managing budgets and understanding performance metrics

• Experience working collaboratively with designers and cross‑functional teams

• Curious, proactive and keen to test, learn and improve

Benefits and Perks

Private Healthcare – Comprehensive coverage for peace of mind.
Performance Bonuses – Quarterly, based on team goals and business impact.
Well-being Allowance – Generous budget to spend on wellness or fitness.
Weekly Lunch – Join the team for a weekly lunch offsite.
Long Service Rewards – Travel perks to celebrate your commitment.
Team Socials & Culture – Regular events and off-sites.

Kwiff is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.

Join us, and you’ll be part of a team that’s shaping the future of iGaming with cutting-edge technology and a culture of bold innovation!

We aim for equity at all stages of the recruitment process. Please let us know if we can do anything to make the process more accessible to you.