Business Analyst – Adobe Analytics - Bellevue, WA (Onsite)

Position: Business Analyst – Adobe Analytics

Location: Bellevue, WA - Onsite

Duration: Long Term

Job description :

• Strong hands-on experience of Adobe Analytics Workspace in generating different types of Custom Standard Reports like Funnel Performance Path Analysis, Fallout, and End-to-End Customer Journey Analysis.
• Must have working knowledge of AA dashboards, designing and ad hoc reports to showcase trends, progress, spike, and fall rate across business KPIs and goals, which provide stakeholders a clear understanding of digital performance
• Sound functional knowledge on building segments, cross-segmentation, and calculated metrics to better understand user experience conversion based on data factors like source channel, visitor frequency, CLV and Demography, etc.
• Ability to connect data from different data sources, Media Campaign, Web Analytics, CRM, First Party and Third Party etc Performance to design self- explanatory dashboards.
• Good understanding of AA OOB Addons, Plugins APIs to derive Automation Anomaly Detection and Reporting, Tagging Process Optimization
• Must have the ability of storytelling out of the data analysis for key business decision making for marketing leaders
• Well-versed in conducting in-depth analysis to identify improvement opportunities and provide actionable recommendations for data monetization and marketing strategies
• Ability to stitch data across customer touch points within the 1st Party website, and later, if the user navigates to a 3rd Party Partner Site, make it meaningful to leverage customer targeting as well as for personalization.
• Web Campaign Tagging Data Collection
• Good experience in developing and designing measurement frameworks across CLEs to stitch customer journeys
• Cross Collaborate with Development IT Teams to ensure proper data collection and implementation of the required tags
• Hands-on experience in the implementation of third-party media pixels, creation of Campaign Tags and Custom Tracking codes, as well as first-party tags on site
• Should have a sharp IQ for Data Validation Verification of website and campaign tagging, which required QA across all stages of tag pixel implementation
• Identify issues proactively and work closely with cross-functional teams to recommend resolutions and enhancements.
• Stay updated on industry trends and best practices in the Web Analytics space, recommending and implementing updates and optimizations
• Should have an understanding of personalized customer targeting on the web and campaign performance analytics to derive a better ROI
• Training and Support: Provide training and support to internal teams on Adobe Analytics tools and methodologies
• Adobe Analytics and Adobe Launch
• Campaign and Web Tagging Media Pixel Implementation
• Cross Device Analytics, Predictive Analytics, Attribution Modelling, Real-Time Reporting Advance Segmentation, Multichannel Data Collection
• Workspace Data Warehouse Reporting
• Basic understanding of HTML and JavaScript

Skills

Mandatory Skills: BI Reports / Data Visualization Testing, Data Analysis