Key skills
COKRs
About this role
The News Publisher team is responsible for developing and executing best-in-class approaches to growing the News Publisher content ecosystem in line with our business and product priorities via management, partnerships, programs, and other key levers. This team will work closely with the Product teams to understand publisher partner needs and set relevant priorities, and collaborate with the Creator and XFN teams to drive efforts forward in line with the evolving content industry landscape.
Responsibilities:
- Identify strategic opportunities for News Publishers and key platform goals, translating them into actionable initiatives that align with both publisher business models and the building of a healthy ecosystem on TikTok.
- Build and lead a high-performing team of News Publisher Partner Managers.
- Cultivate and maintain C-Suite and Director-level relationships across the top global news accounts (Broadcasters, Digital Natives, and Print/Legacy News).
- Drive News content strategies aligned with product priorities, partnering closely with Product and Operations teams to support product adoption.
- Set team OKRs, metrics, and success measures, leveraging data to evaluate performance, optimize partner programs, and inform decision-making.
- Build strong relationships with cross-functional teams (e.g., Comms, GR, Trust & Safety, Legal) to build consistent company-wide frameworks for publisher programs and engagement.
Responsibilities:
- Identify strategic opportunities for News Publishers and key platform goals, translating them into actionable initiatives that align with both publisher business models and the building of a healthy ecosystem on TikTok.
- Build and lead a high-performing team of News Publisher Partner Managers.
- Cultivate and maintain C-Suite and Director-level relationships across the top global news accounts (Broadcasters, Digital Natives, and Print/Legacy News).
- Drive News content strategies aligned with product priorities, partnering closely with Product and Operations teams to support product adoption.
- Set team OKRs, metrics, and success measures, leveraging data to evaluate performance, optimize partner programs, and inform decision-making.
- Build strong relationships with cross-functional teams (e.g., Comms, GR, Trust & Safety, Legal) to build consistent company-wide frameworks for publisher programs and engagement.