Regional Marketing Specialist (Hybrid)

The POD Marketing Specialist aka Strategic Marketing Specialist performs ongoing tasks to support the POD (Points of Distribution) team in developing and executing marketing strategies for a subset of grouped properties

• Act as a project owner for assigned marketing jobs:
  • Manage project lifecycle from ideation to deployment in a timely manner
  • Initiate and expedite workflow process through Salesforce marketing process tool
  • Ensure expenses for the event are within budget and strategic initiatives
  • Set up guests’ criteria and offer values with manager/director guidance and can adjust templates based on their direction
  • Coordinate with on-site marketing team to track execution of marketing activities and ensuring all execution issues resolved
  • Tracking inputs and feedback from other marketing functions on calendar plans
  • Manage post event follow ups and reconcile expenses
  • Make improvements to templates and processes and creates tools in support of business needs
• Complete execution details for assigned marketing jobs:
  • Develop event and offer details for assigned marketing jobs in conjunction with property partners and POD leadership
  • Source and submit purchase orders for gifts/ gift cards/ cars needed for event execution
  • Handle contracts with 3rd party vendors
  • Develop and maintain basic relationships with vendors essential to completing the jobs both internal and external
• Manage communication messaging:
  • Draft value proposition and compelling copy
  • Review, provide critical creative feedback
  • Approve marketing material based on factual job details and basic creative guidance
  • Review and proof direct mail and email jobs to ensure accuracy and content is correct prior to deployment
• Work with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods. Pod interfaces and interact with the following groups:
  • Enterprise wide Property Events Team
  • Direct Mail Teams
  • Audit
  • Analytics
  • Property Senior Marketing Leaders
  • External Vendor Groups
  • Internal Service Groups
  • Studio
  • Brand
• All other duties as assigned

• Excellent interpersonal, communication, team building, and problem-solving skills are required
• Strong organizational skills and attention to detail
• Understanding of business acumen necessary to troubleshoot and solve problems with moderate guidance from supervisor
• Demonstrated ability to multi-task and prioritize activities
• Must successfully be able to present a vision and create advocates
• Ability to be vocal with ideas and not afraid to present challenges to property partners, senior team, and their peer set
• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

Additional Requirements:

• Bachelor’s Degree in Marketing or related field preferred
• One-year previous Marketing experience within the Casino industry preferred
• Computer literate; experience working with Microsoft suite, Adobe and Workfront products a plus.
• Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment
• Minimum 21 years of age

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.  

Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”.  If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.