Remote - Senior Manager, Lifecycle Marketing (Retention Focus)

The Credit Pros is a subscription-based credit repair business serving over 45,000 active customers. They are seeking a Senior Manager, Lifecycle Marketing to oversee retention and customer lifetime value, focusing on onboarding, churn prevention, and revenue expansion. The role requires a hands-on approach to managing lifecycle strategies and optimizing retention metrics.

Responsibilities:

• Own the entire post-enrollment lifecycle
• End-to-end lifecycle across email, SMS, and customer education
• Day 0 onboarding and expectation setting
• Early churn prevention (Day 7, Day 14)
• Mid-lifecycle churn intervention (especially Months 3–4)
• Continuous optimization of retention and LTV
• Build and manage flows in Customer.io
• Write customer-facing copy and educational content
• Design and launch triggered journeys based on behavior and real-time data
• Troubleshoot and fix issues without relying on a large team
• Own sender reputation, IP warming, and domain health
• Manage vendor relationships (e.g., Inbox Army)
• Maintain list hygiene, bounce rates, and spam compliance
• Launch and scale winback campaigns (600K+ database)
• Rebuild third-party offer monetization program
• Own lifecycle for new CARE subscription product
• Define lifecycle KPIs (retention, LTV, recovery rates)
• Build reporting cadence with BI (ThoughtSpot/Snowflake)
• Analyze cohort performance and identify intervention points
• Influence product and pricing decisions (based on churn insights)
• Influence customer service save strategies and scripts
• Influence credit data trigger development with engineering
• Influence lifecycle analytics and dashboard design

Requirements:

• 7+ years in lifecycle, retention, or CRM marketing in B2C subscription businesses
• Proven experience managing high-volume email/SMS programs (5M–10M+ sends/month)
• Hands-on expertise with ESPs (Customer.io, Braze, Iterable, Klaviyo, etc.)
• Experience owning lifecycle as a single operator, not just part of a team
• Strong analytical skills—you pull and act on your own data
• Demonstrated success reducing early-stage churn (first 90–120 days)
• Experience in fintech, financial services, health, telecom, or similar industries
• Experience with event-triggered messaging (not just time-based drips)
• Winback/reactivation experience with large datasets (100K+ users)
• Strong writing ability (or effective use of AI tools for content creation)