Performance Marketing and Growth Lead

LaRue is a company redefining PR as a full-funnel growth engine by blending various strategies to drive measurable revenue. They are seeking an experienced Performance Marketing Manager to lead execution across creator-led content and paid social, focusing on performance optimization and revenue generation.

Responsibilities:

• Manage and scale Canvas UGC creators, our high-volume, brand-owned content incubator
• Build and refine repeatable systems for sourcing, briefing, testing, and scaling creator content
• Launch and optimize campaigns across TikTok including Spark Ads and TikTok Shop, and Meta
• Turn organic content into high-performing paid ads
• Build and execute creative testing frameworks
• Analyze performance across CPA, CTR, and CVR and translate insights into stronger briefs
• Collaborate across PR, affiliate, and growth teams

Requirements:

• 4 to 6+ years in performance marketing, paid social, or influencer or UGC marketing
• Hands-on experience with Meta Ads Manager and TikTok Ads Manager
• Strong understanding of UGC and creator-led growth strategies
• Proven ability to manage creators and execute data-driven campaigns
• Analytical mindset with a bias toward testing and iteration
• Comfortable in a fast-paced, remote environment
• Basic understanding of AI tools and how they can be applied to marketing workflows
• Proven track record of personally launching, optimizing, and scaling campaigns (not just managing or delegating)
• TikTok Shop and creator commerce experience
• Spark Ads, whitelisting, or Sideshift
• GEO or marketplace search such as TikTok Shop, Amazon, or retail media
• Affiliate or performance PR background
• Experience using AI tools for creative generation, testing, or campaign optimization
• Familiarity with AI-driven content platforms such as Arcads.ai or similar tools
• Understanding how AI can enhance UGC production, ad iteration, or general workflows
• Experience with tools like Arcads.ai or similar AI-driven content platforms
• Ability to incorporate AI into day-to-day workflows to move faster, test more, and improve performance outcomes