Social Media and Brand Marketing Manager

Chainguard is a trusted source for open source software, helping organizations build faster and stay compliant. They are seeking a Social Media and Brand Marketing Manager to lead their social media strategy and community engagement, translating complex topics into engaging narratives while fostering authentic conversations with their audience.

Responsibilities:

• Own and evolve Chainguard’s social media strategy across key platforms (LinkedIn, Reddit, YouTube, and wherever you think we should be next)
• Create content that stands out from the noise: create and edit videos to shine for social, create a viral meme, and predict the next social trend
• Develop and manage a content calendar aligned to product launches, brand campaigns, partnerships, and industry moments
• Translate complex security and open source topics into clear, engaging, and shareable content
• Analyze performance and continuously optimize content based on data and audience insights
• Support executives and subject matter experts in building their social presence
• Drive employee advocacy social sharing programs
• Lead and grow Chainguard’s Slack community as a high-signal hub for engineers and security practitioners
• Actively monitor and engage in Reddit conversations relevant to software supply chain security, containers, and open source
• Build trust and credibility through authentic participation, not just brand promotion
• Create feedback loops from community insights back into Product, Marketing, and Developer Relations

Requirements:

• 5+ years of experience in social media or content roles, preferably in B2B, engineering, or security-focused companies
• Exceptional writing skills with the ability to simplify complex topics
• Deep familiarity with platform dynamics (especially LinkedIn and Reddit)
• Data-driven mindset with experience using analytics to inform strategy
• Ability to create, edit, and share content in tools like Sprout Social, Canva, Descript, and Goldcast
• Comfort operating in a fast-moving, highly technical environment