Account Manager - Influencer Marketing

PartnerCentric is a leader in affiliate and partner marketing, focused on developing an innovative Influencer/Creator Marketing service line. The Account Manager will project-manage influencer campaigns, ensure compliance with guidelines, and serve as the primary contact for brand clients while optimizing campaign performance.

Responsibilities:

• Project-manage end-to-end influencer campaigns across Instagram, TikTok, YouTube, and emerging channels
• Liaise directly with influencers and talent reps to ensure timely content delivery, adherence to creative briefs, and FTC compliance
• Monitor performance metrics daily (engagement, reach, conversions) and execute rapid optimizations—A/B tests, creative swaps, scheduling adjustments
• Serve as the primary day-to-day contact for assigned brand clients; translate their marketing objectives into best-in-class influencer strategies
• Prepare clear, concise status reports and present campaign learnings in weekly or bi-weekly client check-ins
• Escalate potential risks proactively and propose corrective action plans
• Partner with internal client teams, analytics, and product teams to align influencer content with broader brand messaging and performance goals
• Curate and share trend insights, content formats, and influencer best practices to continually elevate creative impact
• Enforce FTC guidelines, platform policies, and client brand standards on all influencer deliverables
• Audit content drafts for proper disclosures, accurate tagging, and consistency with campaign KPIs

Requirements:

• 3–5 years' hands-on experience managing influencer or creator marketing campaigns, working directly with both brands and talent
• Proven track record of executing multi-platform social campaigns that drove measurable engagement and ROI
• Strong understanding of social media ecosystems, creator economies, and FTC regulations around sponsored content
• Exceptional project-management skills: organized, detail-oriented, able to juggle multiple campaigns simultaneously
• Excellent written and verbal communication—comfortable drafting creative briefs, client presentations, and status reports
• Analytical mindset with experience using social analytics dashboards and Google Data Studio (or similar) for reporting
• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
• Hands-on expertise driving high-budget campaigns (mid-six to seven-figure ranges) and scaling influencer programs
• Strong consultative skills—able to guide senior marketing leaders and translate complex data into clear, action-driven insights
• Bachelor's degree in Marketing, Business, Communications, or equivalent work experience