Hyperbound is a company focused on building a Revenue Activation Platform for enterprise sales teams. They are seeking a Growth Marketing Associate to own their webinar and podcast programs, manage audience growth, and collaborate closely with sales to ensure the effectiveness of marketing initiatives.
Responsibilities:
- Own Hyperbound's webinar and podcast programs start to finish, including building and managing the annual webinar calendar
- Build and grow the audiences that fill those programs
- Develop segmentation strategies, test what messaging resonates with buyers, and continuously grow our reach across email and paid channels
- Run promotion end-to-end: A/B test subject lines, ad creative, and CTAs to figure out what drives registrations and, more importantly, pipeline
- Own the pre and before/after motion, promotional sequences, landing pages, and post-event nurture, not just the event itself
- Work with product marketing to repurpose webinar and podcast content into assets that keep generating value: clips, recaps, follow-up sequences, and more
- Work closely with sales to make sure every program is tied to opportunity creation
Requirements:
- 3+ years in a marketing role with hands-on campaign execution
- You've run or supported webinar programs and understand what makes them convert to revenue
- Experience A/B testing emails or paid ads and using the results to make decisions
- Comfortable in HubSpot, Riverside, Webflow, and Figma. You can pull performance data, edit a recording, and mock up a landing page without waiting on someone else
- Extreme attention to detail. Able to manage a full-year content calendar without losing the details, and adaptable enough to reprioritize when things change