Execute and optimize marketing campaigns and outreach initiatives across multiple channels
Identify and research target accounts and key contacts to support outreach strategy
Develop and refine outreach messaging, including emails, sequences, and campaign content
Manage and execute outreach efforts, including email campaigns and follow-ups through CRM tools such as Pipedrive
Initiate outreach to prospective clients to generate engagement and support lead generation efforts
Track, analyze, and report on campaign performance and outreach effectiveness, identifying opportunities for improvement
Own timelines, tasks, and deliverables for assigned marketing and outreach initiatives
Collaborate with Sales and Marketing teams to align messaging, campaigns, and outreach efforts
Maintain and update website content and support performance tracking and optimization
Support planning and execution of marketing events, including post-event outreach and engagement

Bachelor’s degree in Marketing, Communications, Business, or equivalent experience preferred
2–4 years of experience in marketing, outreach, lead generation, or a related field required
Experience executing marketing campaigns and outreach initiatives with measurable outcomes
Experience using CRM tools (e.g., Pipedrive) and marketing platforms preferred
Experience working in a SaaS, healthcare technology/IT, or healthcare B2B environment highly preferred
Experience working in a startup or scaling organization is highly desirable.

Health and wellness benefits effective the first of the month following your hire date
401K and Matching
Very Progressive PTO policy
Cultural Focus on Work-life balance
Vacation Expense Reimbursement
Hybrid and Remote based roles
Access to role-based professional development/training opportunities

Growth & Marketing Specialist

Key skills