Demand Generation Specialist. - ETL/Data Management/Infrastructure

Yaz Associates GmbH is a company that provides a unique Data Lifecycle Management Platform and Observability solution. They are looking for a Demand Generation Specialist to build and execute B2B demand generation campaigns, focusing on creating a qualified pipeline for mid-market and enterprise sales.

Responsibilities:

• Execute multi-channel B2B demand generation campaigns, including: Email and marketing automation/Linkedin
• Content activation (whitepapers, case studies, reports)
• Webinars and virtual sessions as scalable demand-generation assets
• Own campaigns end to end: Targeting and segmentation
• Campaign setup, activation & performance tracking
• Translate GTM priorities defined by the CMO into concrete, executable programs
• Use AI and automation to: Improve targeting, segmentation, and personalization
• Accelerate content creation and campaign execution
• Optimize campaign performance
• Operate and continuously improve the marketing stack in collaboration with RevOps: CRM and marketing automation
• Enrichment, intent, and analytics tools
• Build campaign-level insights for the CMO and marketing leadership