Lead Marketing Demand Management Specialist

Hyland is a corporate leader in the marketing industry, seeking a Lead Marketing Demand Management Specialist to own the end-to-end pipeline operating system across various sources. The role involves diagnosing pipeline gaps, managing marketing campaigns, and ensuring alignment between marketing and sales teams to accelerate new pipeline creation and progression.

Responsibilities:

• Leverage unified view of pipeline volume velocity conversion and quality by source (MKTG/SDR/Sales/Partner) stage solution segment and vertical / geo and provide insights and actions
• Publish a Pipeline Health Diagnostic POV: leakage points days-in-stage and coverage risk by source × stage
• Track pipeline program performance weekly; analyze conversion rates engagement signals and pipeline creation
• Own a single trusted pipeline & progression narrative that reconciles all sources; present insights risks and the next steps
• Manage recurring operational pipeline review meetings covering pipeline status with SDR Sales Leadership and marketing leadership to review current state and idea on needs and recommendations
• Create and manage the Demand Program calendar of blitzes and campaigns across sales digital sales and SDRs partner
• Stand up remediation workstreams with owners to ensure successfully delivery of programs and results. Track due dates to closure in a completion dashboard
• Orchestrate execution of Sales plays including cadences and programs across solution marketing Program Marketing Field Marketing SDR leadership Digital PMM and RevOps
• Partner closely with Field Marketing to localize plays content and programs for geos/segments
• Coordinate with Field Marketing and Programs teams to ensure account selection and audience targeting match program objectives
• Operate as a trusted advisor to potential customers; develop and maintain strategic working relationships
• Operate as an innovative thought leader; contribute significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trends
• Mentor coach train and provide feedback to other team members; provide feedback to leadership on abilities of team
• Ensure alignment between marketing and SDR team on offer strategy (e.g. demo assessment workshop content guides events)
• Own the intake prioritization and scoping of new strategic demand initiatives and calendar appropriately
• Recommend optimizations to plays content cadence steps segmentation and routing
• Leverage go-to-market sales plays informed by market insights product strategy vertical relevance and competitive positioning. Coordinate sales plays call blitzes aligned to priorities across SDRs and Sales teams
• Translate marketing themes into actionable sales engagement cadences inbound/outbound triggers and persona-ready messaging working with Cadence build team. Deliver sales-aligned sales engagement cadences (via Salesloft) aligned to each program
• Design and implement playbooks for pipeline acceleration especially for Stage 1-Stage 4 opportunities

Requirements:

• Bachelor's degree or equivalent experience
• 10+ years enterprise B2B SaaS across Demand/RevOps/SDR
• Proven leadership building cross-functional programs that scale across enterprise and global markets
• Strong operational mindset with experience in CRM MAP intent platforms routing engines and sales engagement tools
• Proven record influencing without authority; crisp leadership narratives that turn data into shipped fixes
• Excellent communicator with experience influencing senior stakeholders across Sales SDR Product RevOps and Marketing
• Ability to convert data and insights into orchestrated actions plays and measurable outcomes
• Ability to provide guidance and support to developing team members
• Deep understanding of buyer journeys pipeline stages ABM and opportunity management in complex B2B environments
• Expert in funnel diagnostics cohort/velocity analysis attribution reconciliation
• Hands-on with Salesforce Marketo Salesloft ABM/intent PRM/partner objects and BI
• Up to 30% travel time required