Strategic Wealth Designers is a company committed to transforming the financial services industry, focusing on client-centered retirement planning. They are seeking a Performance Marketing Specialist to own and optimize the full performance marketing engine, driving scalable growth through multi-channel digital marketing strategies and managing significant paid media budgets.
Responsibilities:
- Plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and more
- Own performance across the full funnel from click to conversion
- Continuously test, iterate and scale what works
- Manage and optimize a six to seven figure paid media budget across channels
- Allocate spend dynamically across search, paid social and other channels based on performance
- Own digital demand generation strategy
- Develop integrated campaigns that nurture prospects from first touch through conversion
- Align channel strategy to maximize volume, efficiency and lead quality across the funnel
- Build high-performing ad content, landing pages, and full conversion funnels
- Develop and test ad creative, messaging and offers
- Identify friction points and improve conversion rates across every stage
- Track and analyze KPIs including CPL, conversion rates and pipeline influence
- Build reporting that connects marketing activity to revenue outcomes
- Use data to drive decisions, not justify them
- Measure and optimize performance across channels including attribution of search, paid social and email to pipeline and revenue
- Leverage tools like HubSpot, GA4, Looker Studio, Webflow and AI platforms
- Build systems and automations that increase efficiency and scalability
- Continuously improve the marketing tech stack
- Leverage marketing automation and email to support lead nurturing and demand generation efforts
- Collaborate with design, content, operations and compliance teams
- Ensure campaigns launch cleanly and execute without friction
- Own outcomes across teams, not just tasks within your lane
Requirements:
- 3–5+ years of hands-on experience in performance marketing, paid media, and marketing automation
- Direct experience with HubSpot or experience integrating with HubSpot
- Proven experience with full-funnel campaign ownership and landing page optimization
- Experience in financial services is preferred but not required, experience within a regulated industry is critical
- Webflow, GA4 / Looker Studio, AI marketing tools, and productivity/automation tools experience a plus