Performance Marketing Specialist

Strategic Wealth Designers is a company committed to transforming the financial services industry, focusing on client-centered retirement planning. They are seeking a Performance Marketing Specialist to own and optimize the full performance marketing engine, driving scalable growth through multi-channel digital marketing strategies and managing significant paid media budgets.

Responsibilities:

• Plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and more
• Own performance across the full funnel from click to conversion
• Continuously test, iterate and scale what works
• Manage and optimize a six to seven figure paid media budget across channels
• Allocate spend dynamically across search, paid social and other channels based on performance
• Own digital demand generation strategy
• Develop integrated campaigns that nurture prospects from first touch through conversion
• Align channel strategy to maximize volume, efficiency and lead quality across the funnel
• Build high-performing ad content, landing pages, and full conversion funnels
• Develop and test ad creative, messaging and offers
• Identify friction points and improve conversion rates across every stage
• Track and analyze KPIs including CPL, conversion rates and pipeline influence
• Build reporting that connects marketing activity to revenue outcomes
• Use data to drive decisions, not justify them
• Measure and optimize performance across channels including attribution of search, paid social and email to pipeline and revenue
• Leverage tools like HubSpot, GA4, Looker Studio, Webflow and AI platforms
• Build systems and automations that increase efficiency and scalability
• Continuously improve the marketing tech stack
• Leverage marketing automation and email to support lead nurturing and demand generation efforts
• Collaborate with design, content, operations and compliance teams
• Ensure campaigns launch cleanly and execute without friction
• Own outcomes across teams, not just tasks within your lane

Requirements:

• 3–5+ years of hands-on experience in performance marketing, paid media, and marketing automation
• Direct experience with HubSpot or experience integrating with HubSpot
• Proven experience with full-funnel campaign ownership and landing page optimization
• Experience in financial services is preferred but not required, experience within a regulated industry is critical
• Webflow, GA4 / Looker Studio, AI marketing tools, and productivity/automation tools experience a plus