AlphaSense is a leading company that provides AI-driven market intelligence to help professionals make informed decisions. The Senior Manager for Solutions Marketing will define and execute go-to-market initiatives for financial services clients, positioning AlphaSense's platform as a key solution for their workflows.
Responsibilities:
- Own the messaging and positioning of AlphaSense solutions for our key financial services segments, synthesizing complex product capabilities into compelling narratives that drive adoption
- Develop and manage a strategic portfolio of persona-specific assets, including sales decks, solution briefs, and client-facing collateral that arms our sales team to win
- Act as the voice of the customer for the financial services segment, conducting ongoing research on client workflows, competitive dynamics, and market trends to inform our GTM strategy
- Drive cross-functional alignment with Product, Sales, and Customer Success to execute impactful product launches, marketing campaigns, and field initiatives
- Be the subject matter expert on the financial services personas we serve, creating and delivering training that enables our sales and customer success teams to speak our clients' language
- Partner with Demand Generation to inform campaign strategy and content, ensuring our marketing programs are resonating with our target audiences and driving qualified pipeline
Requirements:
- 5–7 years of experience in product marketing, consulting, financial services or a related field
- A deep curiosity or direct experience in the financial services industry is essential
- Highly adaptable and resourceful, with the ability to manage multiple priorities in a dynamic environment
- Exceptional writing and storytelling skills, with the proven ability to craft compelling narratives from scratch
- A self-starter with a strong sense of ownership and bias for action
- Collaborative and comfortable working cross-functionally with stakeholders across marketing, sales, and enablement teams
- Strong organizational and project management skills, with a keen eye for detail