Key skills
Oncology product marketingOncology salesOncology medical affairsStrategic consultingOncology diagnosticsData analysisMarketing analyticsDigital marketing channelsField marketing tacticsQliksenseArtificial intelligence toolsBusiness intelligence toolsMicrosoft PowerPointMicrosoft ExcelSalesforceAnalytical mindsetProject managementAIBIProject ManagementCommunicationSales
About this role
Natera is a global leader in cell-free DNA testing, dedicated to oncology and advancing precision medicine. The Area Marketing Manager will drive awareness and adoption of Natera's oncology products, overseeing marketing efforts in a designated region and engaging healthcare providers in discussions about molecular residual disease testing.
Responsibilities:
- Analyze and Report Insights: Gather data to build reports and own metrics. Ability to translate data into action plans
- Collaborate Across Teams and with KOLs: Partner with Medical Affairs and Sales teams to develop and execute peer-to-peer programs in your area adapted from national marketing campaigns
- Customize Education: Identify the most effective channels to reach medical oncologists and surgeons and adapt national campaign messages
Requirements:
- Bachelor's degree in a related field required (B.A. or B.S.)
- Minimum of 5 years in oncology product marketing, oncology sales, oncology medical affairs, or strategic consulting
- Demonstrated analytical rigor and ability to translate data into marketing action
- Experience in oncology diagnostics is required
- High integrity and strong interpersonal skills to build lasting relationships with stakeholders, and navigate a complex matrix
- Excellent project management skills with strong attention to detail and ability to manage timelines effectively
- Strong written and verbal communication skills, including proficiency in presenting technical content to diverse audiences
- Collaborative mindset with the ability to lead and align cross-functional teams in a matrixed organization
- Analytical, problem-solving mindset with experience gathering customer insights and translating them into actionable strategies
- Familiarity with digital marketing channels and field marketing tactics
- Strong proficiency in Qliksense, AI and BI tools, Microsoft PowerPoint, Excel, and Salesforce
- advanced degree (MBA, M.S.) preferred