Digital Marketing & Social Media Coordinator

Gehi & Associates is a leading U.S. immigration law firm seeking a strategic and data-driven TikTok Growth Manager. The role involves developing and executing a TikTok growth strategy to enhance brand awareness and generate qualified leads through engaging content and community engagement.

Responsibilities:

• Develop and execute a comprehensive TikTok growth strategy aligned with the firm's marketing and client acquisition goals
• Identify high-growth content opportunities within the U.S. immigration and legal education niche
• Design and implement strategies to increase followers, engagement, reach, and lead generation
• Monitor emerging TikTok trends, algorithm updates, and platform innovations to maintain competitive advantage
• Plan and manage a content calendar focused on educational, storytelling, and viral content formats relevant to immigration law
• Translate complex legal topics into short-form, engaging, and accessible TikTok content
• Collaborate with attorneys and subject-matter experts to ensure accuracy and compliance of legal information
• Guide video scripting, editing direction, captions, and content structure to maximize engagements
• Build and nurture an active TikTok community by engaging with comments, messages, and discussions
• Implement organic growth strategies including hashtag optimization, trend adaptation, and collaborations
• Manage influencer partnerships and creator collaborations where appropriate
• Monitor community feedback and insights to refine content strategies
• Track, analyze, and report on key performance metrics including: Follower growth, Engagement rates, Video performance, Lead conversion, Audience demographics
• Conduct A/B testing on content formats, posting times, and messaging to optimize performance
• Use analytics tools and insights to continuously improve campaign effectiveness
• Design content funnels that convert TikTok engagement into consultation bookings and qualified leads
• Collaborate with marketing teams to integrate TikTok campaigns with broader digital marketing strategies, including landing pages and email marketing
• Implement call-to-action strategies that drive traffic to the firm's services
• Ensure all content aligns with legal advertising standards and ethical rules governing attorneys
• Maintain a professional brand voice that reflects the firm's credibility and expertise
• Work with legal teams to ensure compliance with U.S. immigration law communication guidelines

Requirements:

• Minimum 5+ years of experience in social media growth, digital marketing, or content strategy
• Demonstrated success in scaling TikTok accounts or similar short-form video platforms
• Strong understanding of TikTok algorithm mechanics and viral growth strategies
• Experience creating high-performing short-form video content
• Ability to translate technical or professional topics into engaging social media content
• Proficiency in social media analytics tools and content management platforms
• Excellent storytelling, communication, and strategic thinking skills
• Experience working with law firms, professional services, or immigration-related content
• Knowledge of U.S. immigration processes and visa categories
• Experience managing paid TikTok advertising campaigns
• Background in digital growth marketing or performance marketing
• Experience working with remote or global teams