Gehi & Associates is a leading U.S. immigration law firm seeking a strategic and data-driven TikTok Growth Manager. The role involves developing and executing a TikTok growth strategy to enhance brand awareness and generate qualified leads through engaging content and community engagement.
Responsibilities:
- Develop and execute a comprehensive TikTok growth strategy aligned with the firm's marketing and client acquisition goals
- Identify high-growth content opportunities within the U.S. immigration and legal education niche
- Design and implement strategies to increase followers, engagement, reach, and lead generation
- Monitor emerging TikTok trends, algorithm updates, and platform innovations to maintain competitive advantage
- Plan and manage a content calendar focused on educational, storytelling, and viral content formats relevant to immigration law
- Translate complex legal topics into short-form, engaging, and accessible TikTok content
- Collaborate with attorneys and subject-matter experts to ensure accuracy and compliance of legal information
- Guide video scripting, editing direction, captions, and content structure to maximize engagements
- Build and nurture an active TikTok community by engaging with comments, messages, and discussions
- Implement organic growth strategies including hashtag optimization, trend adaptation, and collaborations
- Manage influencer partnerships and creator collaborations where appropriate
- Monitor community feedback and insights to refine content strategies
- Track, analyze, and report on key performance metrics including: Follower growth, Engagement rates, Video performance, Lead conversion, Audience demographics
- Conduct A/B testing on content formats, posting times, and messaging to optimize performance
- Use analytics tools and insights to continuously improve campaign effectiveness
- Design content funnels that convert TikTok engagement into consultation bookings and qualified leads
- Collaborate with marketing teams to integrate TikTok campaigns with broader digital marketing strategies, including landing pages and email marketing
- Implement call-to-action strategies that drive traffic to the firm's services
- Ensure all content aligns with legal advertising standards and ethical rules governing attorneys
- Maintain a professional brand voice that reflects the firm's credibility and expertise
- Work with legal teams to ensure compliance with U.S. immigration law communication guidelines
Requirements:
- Minimum 5+ years of experience in social media growth, digital marketing, or content strategy
- Demonstrated success in scaling TikTok accounts or similar short-form video platforms
- Strong understanding of TikTok algorithm mechanics and viral growth strategies
- Experience creating high-performing short-form video content
- Ability to translate technical or professional topics into engaging social media content
- Proficiency in social media analytics tools and content management platforms
- Excellent storytelling, communication, and strategic thinking skills
- Experience working with law firms, professional services, or immigration-related content
- Knowledge of U.S. immigration processes and visa categories
- Experience managing paid TikTok advertising campaigns
- Background in digital growth marketing or performance marketing
- Experience working with remote or global teams