GTM Product Marketing (B2B Physician Channel) - Part Time Contract

Sleep Doctor is a leading name in sleep health, dedicated to helping individuals achieve better sleep through proven support and care. They are seeking a GTM Product Marketer with healthcare experience to enhance their Home Sleep Testing Physician Program by developing a sophisticated B2B channel strategy and refining their value proposition for medical practices.

Responsibilities:

• Identify and prioritize high-yield physician sub-segments (e.g., Cardiology, ENT, Primary Care) and map their specific clinical and operational pain points regarding sleep diagnostics
• Refine our B2B narrative. You’ll move beyond "we do sleep tests" to "how we improve patient outcomes and practice efficiency," creating tailored collateral for different stakeholders (Physicians vs. Office Managers)
• Define, test and prove out a more efficient approach to driving both demand generation and lead conversion
• Refine (or redefine) the process for the sales team. This includes designing the sales stages, referral workflows, and incentive structures that enable our sales organization to scale referrals
• Lead the 90-day pilot of the new channel strategy. Coordinate between Marketing (lead gen), Sales (outreach), and Operations (fulfillment) to ensure a seamless provider onboarding experience
• Establish the KPIs for channel health. Track conversion rates from "Initial Contact" to "Active Referring Provider" and provide a roadmap for post-contract scaling

Requirements:

• 5+ years in GTM Strategy, Product Marketing, GTM Consulting, B2B SaaS, Business Development, specifically within the Healthcare or HealthTech space
• Familiarity with physician referral patterns, medical billing/reimbursement, or diagnostic services
• Ability to look at a market map and identify where the 'low-hanging fruit' meets long-term strategic value
• Experience in clinical sleep care would be very beneficial, but not required
• You don't just hand over a slide deck; you build the templates, the CRM workflows, and the talk tracks