Sleep Doctor is a leading name in sleep health, dedicated to helping individuals achieve better sleep through proven support and care. They are seeking a GTM Product Marketer with healthcare experience to enhance their Home Sleep Testing Physician Program by developing a sophisticated B2B channel strategy and refining their value proposition for medical practices.
Responsibilities:
- Identify and prioritize high-yield physician sub-segments (e.g., Cardiology, ENT, Primary Care) and map their specific clinical and operational pain points regarding sleep diagnostics
- Refine our B2B narrative. You’ll move beyond "we do sleep tests" to "how we improve patient outcomes and practice efficiency," creating tailored collateral for different stakeholders (Physicians vs. Office Managers)
- Define, test and prove out a more efficient approach to driving both demand generation and lead conversion
- Refine (or redefine) the process for the sales team. This includes designing the sales stages, referral workflows, and incentive structures that enable our sales organization to scale referrals
- Lead the 90-day pilot of the new channel strategy. Coordinate between Marketing (lead gen), Sales (outreach), and Operations (fulfillment) to ensure a seamless provider onboarding experience
- Establish the KPIs for channel health. Track conversion rates from "Initial Contact" to "Active Referring Provider" and provide a roadmap for post-contract scaling
Requirements:
- 5+ years in GTM Strategy, Product Marketing, GTM Consulting, B2B SaaS, Business Development, specifically within the Healthcare or HealthTech space
- Familiarity with physician referral patterns, medical billing/reimbursement, or diagnostic services
- Ability to look at a market map and identify where the 'low-hanging fruit' meets long-term strategic value
- Experience in clinical sleep care would be very beneficial, but not required
- You don't just hand over a slide deck; you build the templates, the CRM workflows, and the talk tracks