Digital Marketing Director — Account & Project Leadership

OmniFunnel Marketing is an award-winning, boutique performance marketing agency founded in 2005, headquartered in Miami Beach. They are seeking a Digital Marketing Director who will serve as the strategic and operational backbone of the agency, owning client relationships and internal project delivery while ensuring high standards for all deliverables.

Responsibilities:

• You are the client’s primary point of contact and strategic advisor
• You run status calls, quarterly business reviews, and performance readouts
• When a client’s Meta campaigns are scaling but their email flows are underperforming, you see that gap before anyone points it out
• You bring the recommendation, get client alignment, and coordinate execution internally
• When we implement server-side tracking through Stape and sGTM, you explain what it means for data accuracy and bottom-line impact without turning it into a technical lecture
• When we restructure a Google Ads account into a segmented TOF/MOF/BOF funnel architecture, you walk the client through the reasoning and expected results
• You push back on clients when needed, advocate for the team’s process, and protect the quality of the work
• You also know when to flex, when to accelerate, and when a client needs extra attention
• You own the delivery pipeline
• Every project, every deliverable, every deadline runs through you
• A single client engagement might involve paid media strategy, Klaviyo email flow buildouts, Shopify landing page development, creative asset production, and conversion tracking implementation — all running in parallel
• You keep those workstreams connected and ensure nothing ships in isolation
• You review deliverables before they reach the client
• Does the campaign structure match the strategy we presented?
• Does the landing page align with the funnel we mapped?
• Is tracking firing correctly before launch?
• You catch misalignments before they become problems
• You manage our systems across Asana and keep documentation, briefs, and status updates current and accessible
• You create clarity where complexity could create confusion

Requirements:

• 5–8+ years in digital marketing with meaningful agency experience
• Demonstrated hands-on background in paid media campaign management and performance analytics
• Direct experience with tracking implementation and analytics infrastructure (GA4, GTM, server-side tagging)
• Proven ability to manage client relationships and lead strategic conversations at the founder/CMO level
• Strong project management instincts with experience coordinating cross-functional teams
• Excellent written and verbal communication — you are organized, proactive, and allergic to letting things slip
• Experience with Klaviyo, Stape, or server-side Google Tag Manager
• Familiarity with AI-driven marketing tools and automation workflows
• Background in eCommerce platforms (Shopify, Webflow, or SuiteCommerce)
• CRM experience, particularly with ActiveCampaign or HubSpot
• Exposure to creative production pipelines for ad and video content