VP Product Marketing

LogicGate is the leading AI GRC platform for the Enterprise, helping governance, risk, and compliance teams limit surprises and strengthen resilience. As the Head of Product Marketing, you will lead a team to drive adoption of offerings and develop go-to-market strategies that resonate with customers and enhance LogicGate's brand.

Responsibilities:

• Build and manage a high-performing product marketing team providing guidance, coaching, and mentorship
• Set clear goals that map to the organization's and marketing’s priorities and objectives and manage the team to accomplish them
• Collaborate with product management to shape product roadmaps, prioritize feature and launch planning
• Conduct market research to identify customer needs and develop value propositions and messaging frameworks that differentiate LGs products
• Own the development of product-specific marketing materials, including whitepapers, case studies, webinars, data sheets, product briefs, blogs, battle cards, etc
• Create and execute the go to market plans for new product and feature launches, including gated phases for testing, pricing, positioning, and enablement
• Develop sales tools/training materials and empower our enablement teams to deliver product training to all relevant teams
• Collaborate with the marketing team to develop messaging, campaign strategies, and target audience helping them execute more impactful campaigns
• Develop the messaging and content for integration partners

Requirements:

• 10+ years of experience in product marketing or product management in a B2B SaaS environment, preferably in the GRC, Cybersecurity, Compliance, RegTech or related industries
• Excellent communication skills - both written and verbal. We'll ask to see samples of your writing as part of the interview process
• The ability to coordinate complex projects, such as product launches and go to market planning
• Experience leading a team or have done a lot of 'leadership by influence'
• You're a natural storyteller and understand the interplay of words and visuals to simplify and articulate complex concepts
• A passion for working with sales teams, product teams, and other marketers
• Bonus points - you understand the needs of our buyers, especially information security, risk management, and compliance professionals