Key skills
Performance marketingGrowth marketingTop of funnel (TOF) marketingCTVLinear TVPodcastsBroadcast RadioStreaming AudioOut of HomeDirect MailTrackinganalytics toolsGoogle Analytics 4 (GA4)UTM parametersGoogle Tag Manager (GTM) pixelsCAnalyticsVersion ControlCollaboration
About this role
Solace is a Series C startup focused on redefining healthcare by pairing patients with expert advocates. The Performance Marketing Associate will support the execution and optimization of top of funnel marketing efforts across various digital and offline channels, ensuring campaigns launch smoothly and generate actionable insights.
Responsibilities:
- Support execution of TOF campaigns across paid social, display, video, Connected TV, Direct Mail, Out of Home, programmatic, Podcasts, OTT, Satellite Radio, and Streaming Audio
- Partner with the TOF Performance Marketing Manager and agency teams to ensure campaigns launch on time and align with briefs
- Manage timelines, specs, and deliverables across campaigns
- QA campaigns across platforms to ensure accurate targeting, creative, and tracking
- Implement and validate UTMs, pixels, call tracking, brand lift, and conversion tracking
- Maintain clean and consistent campaign tracking documentation and naming conventions
- Monitor performance and flag issues or opportunities for optimization
- Support reporting by pulling data and helping maintain dashboards
- Support measurement of TOF performance, including traffic quality, engagement, and downstream conversion signals
- Coordinate with creative and integrated marketing teams to ensure assets meet channel requirements
- Manage asset trafficking and version control across campaigns
- Share feedback on creative performance and testing opportunities
- Work with external partners to track deliverables and ensure high-quality execution
- Help maintain pacing trackers and performance reporting
- Support testing initiatives and new channel experiments
Requirements:
- 3-4+ years of experience in performance or growth marketing, with a focus on TOF/awareness campaigns
- Experience working across TOF channels such as: CTV, Linear TV, Podcasts, Broadcast Radio, Streaming Audio, Out of Home, Direct Mail
- Familiarity with tracking and analytics tools such as GA4, UTMs, and GTM pixels
- Applicants must be based in the United States
- Bonus: Experience with agency collaboration, or in a fast-paced startup environment