Notes

This person will help the company expand support for multiple channels, cross-functional teams, and platforms.
This is a strategic person who's experience in the consumer lifecycle will help us change to a new way of working throughout the organization
This is an execution-focused lead role supporting enterprise strategy owned by senior product leadership. The role does not include people management, budget ownership, or enterprise roadmap approval.
3 5+ years of experience in CRM, lifecycle marketing, personalization, or journey orchestration
Hands-on experience with Salesforce Marketing Cloud or comparable platforms
Plan and support execution of enterprise journey orchestration strategy across commercial and transactional email channels
Design, build, and optimize lifecycle journeys within Salesforce Marketing Cloud, Adobe Target and similar platforms
Partner with analytics teams to review journey performance and delivery health
Identify opportunities for testing, optimization, and incremental personalization

Journey Orchestration Lead

Key skills