Key skills
B2B marketing operationsClient servicesMedia campaign managementWebinar program deliveryContent syndicationLead generation program deliveryCRM systems - SalesforceData tools - ClearbitData tools - ZoomInfoVendor managementCost per lead (CPL) negotiationProgram profitability managementQuality controlProject managementSalesforceCRMProject ManagementCommunicationSales
About this role
Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. They are seeking a Manager of Marketing Services to lead the execution, quality, and profitability of client-facing programs, ensuring operational excellence and effective vendor management.
Responsibilities:
- Lead sponsor program execution from end to end—including webinars, white papers, content syndication, and lead generation campaigns
- Ensure operational excellence: manage timelines, QA processes, and internal coordination to guarantee programs are delivered on time, on target, and on budget
- Oversee vendor management, including lead generation partners and freelancers; negotiate CPL rates and maximize internal delivery to reduce costs
- Own the P&L for marketing services, tracking gross margins, resource allocations, and vendor expenses; proactively address low-margin risk
- Drive process improvement: establish and refine SOPs, kickoff templates, QA checklists, and reporting systems
- Ensure data and privacy compliance, including DPA and client data control standards
- Monitor performance metrics including lead quality, SLA adherence, and client renewal trends
- Partner with Sales on program performance reviews, quarterly business reviews (QBRs), and upsell opportunities
- Deliver reporting that’s clear, actionable, and aligned with client and internal stakeholder needs
Requirements:
- 7–10 years of experience in B2B marketing operations, client services, or media campaign management
- Deep understanding of webinar, content syndication, and lead gen program delivery
- Strong command of CRM systems (Salesforce) and data tools (Clearbit, ZoomInfo, etc.)
- Track record of managing vendors, negotiating CPLs, and ensuring program profitability
- Excellent communication skills with strong project management discipline and deadline orientation
- High attention to detail and quality control in everything you do
- Experience working in a media company, agency, or high-velocity B2B environment