Key skills
MarketingCopywritingProofreadingInternational MarketingEmail MarketingWebsite MarketingSocial Media MarketingEvent MarketingCommunity MarketingContent MarketingQualitative ResearchQuantitative ResearchBrazilian PortugueseGoCommunicationCustomer SuccessSales
About this role
eTeam is the world’s largest professional network, built to help members achieve more in their careers. They are seeking an Associate Marketing Manager to drive and adapt marketing strategies, implement key messages, and execute integrated marketing plans to generate leads and build awareness for sales solutions.
Responsibilities:
- Drive and adapt our “story” to position our value to various target audiences in your region
- Define and implement key messages, voice and personality for our campaigns so they deeply resonate with our target audience in your region
- Develop and execute strategy and integrated marketing plans to generate leads for sales and build awareness for our sales solutions in your region
- Extend our global content marketing plan and social marketing plan to your region
- Identify, produce (if needed) and leverage compelling content for our target audience
- Create and maintain a portfolio of customer success stories, references and recommendations
- Extend and execute go-to-market programs to your region for new products and features
- Maintain detailed metrics to track progress and drive decisions
Requirements:
- Due to the nature of this role, this position requires full professional fluency in Brazilian Portuguese, including speaking, reading, and writing (marketing programs will focus on Brazil)
- 2 years of agency, marketing or communications experience
- BA/BS degree in marketing or related field
- Experience in international marketing
- Experience with marketing programs management including email, website, social media, events, community and content marketing
- Demonstrated copywriting, proofreading and communication skills with a strong attention to detail
- Excel at developing creative stories and compelling copy that articulates key product benefits to the right segments
- Ability to use qualitative and quantitative research to drive marketing strategy and content
- Ability to use logic and reasoning to manage projects and solve problems as well as identify alternative solutions, conclusions or approaches