Email Marketing Manager

Optimite is a retention marketing agency for ecommerce brands, specializing in email, SMS, and lifecycle programs. They are seeking an Email Marketing Manager to manage the execution of high-performing email campaigns and ensure flawless delivery and performance tracking.

Responsibilities:

• Build, schedule, and deploy email campaigns and flows in Klaviyo
• Ensure every campaign follows naming conventions, correct audience segments, and proper tagging
• Conduct test sends, fix rendering issues, and verify UTM parameters before launch
• Maintain error-free delivery across all accounts
• Manage campaign timelines in coordination with the Client Success Manager
• Communicate blockers like missing assets, delayed approvals, or technical issues early
• Keep ClickUp updated with real-time campaign progress and delivery status
• Own final QA sign-off before sending
• Track and report campaign performance including open rate, CTR, revenue, and deliverability
• Identify performance patterns and share improvement suggestions
• Maintain clean flow structures, accurate segments, and strong deliverability
• Collaborate with strategists for A/B testing and campaign insights

Requirements:

• 2 to 4 years of hands-on Klaviyo experience managing ecommerce campaigns
• Deep understanding of segmentation, flows, and campaign setup
• Strong technical attention to detail from naming conventions to tracking links
• Comfortable managing multiple accounts and collaborating across teams
• Basic HTML knowledge for troubleshooting
• Experience with Shopify or ecommerce operations
• Understanding of email deliverability and optimization best practices