Marketing Communications Manager

Zetron is a global leader in command and control systems with over 40 years of experience. They are seeking a Marketing Communications Manager to act as a strategic partner to Sales and Product teams, leading integrated marketing campaigns and initiatives to enhance brand awareness and channel engagement.

Responsibilities:

• Lead the planning and execution of integrated campaigns across global and regional markets
• Develop strategic, high-impact content for campaigns, landing pages, event promotions and sales enablement materials
• Own campaign budgets, campaign reporting and insight generation to inform future strategy
• Manage social media efforts, including collaborating with the team for content, drafting posts and developing campaign ideas
• Collaborate with leadership and MarComm team to maintain the content calendar in alignment with established strategies
• Collaborate with leadership and MarCom team to own development, maintenance and ongoing management/tracking of marketing assets (including collateral, presentations, sales enablement materials, and digital content) using Canva, Adobe InDesign, and Photoshop, ensuring strong brand consistency and message alignment
• Ensure alignment between marketing activity and pipeline development objectives
• Own and lead channel marketing initiatives, managing budget, driving campaign strategy and execution, developing partner enablement assets, and managing strategic partner relationships
• Collaborate closely with Sales team channel leadership to identify joint marketing opportunities
• Own creation and delivery of the Channel Partner newsletter and other monthly partner communications
• Contribute to ongoing optimization of the Partner Portal experience and content
• Collaborate closely with the Events Program Manager to plan and execute Partner events
• Support the Events Program Manager and event marketing activities, including managing regional event registration, coordinating communications and materials, lead tracking, etc
• Ensure event participation aligns with broader campaign and pipeline goals
• Support the speaker program to enhance thought leadership presence in the industry
• Track partner-led events and provide support as needed
• Develop a good understanding of the core Zetron solutions to help create messaging and sales enablement tools
• Develop a strong understanding of the Zetron brand and help ensure all materials and communications adhere to those guidelines
• Strong interpersonal skills, including leadership skills, the ability to receive feedback, collaborate constructively with teammates and stakeholders, and not afraid to ask questions
• Ability to lead campaigns and initiatives including planning, development, execution and reporting, as well as the ability to adapt for different audiences and channels
• Strong organizational skills and attention to detail
• Ability to manage multiple projects simultaneously
• Demonstrated experience managing marketing budgets, including forecasting, tracking, and reporting on actual spend
• Diligent work ethic, driven to meet goals and deadlines, takes initiative to identify work process improvements, thrives in a fast-paced environment

Requirements:

• Bachelor's degree (or equivalent) in business, marketing or a related field
• At least four years of experience and demonstrated success in a marketing role, preferably in a B2B/B2G technology environment
• At least two years' experience in a marketing middle management role, with defined responsibilities for leading projects, managing budgets, developing and executing marketing strategy, and reporting on performance against business objectives
• Proficiency in Microsoft Office and Adobe Creative Suite
• Strong interpersonal skills, including leadership skills, the ability to receive feedback, collaborate constructively with teammates and stakeholders, and not afraid to ask questions
• Ability to lead campaigns and initiatives including planning, development, execution and reporting, as well as the ability to adapt for different audiences and channels
• Strong organizational skills and attention to detail
• Ability to manage multiple projects simultaneously
• Demonstrated experience managing marketing budgets, including forecasting, tracking, and reporting on actual spend
• Diligent work ethic, driven to meet goals and deadlines, takes initiative to identify work process improvements, thrives in a fast-paced environment
• CRM and WordPress experience/proficiency is a plus